Number Crunching - Playtech, Smarkets and SIS

Number Crunching - Playtech, Smarkets and SIS

Wednesday, April 18, 2018 Posted by Joseph Streeter
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Breaking down all the week's news into a set of easy to manage figures

€846m - Leading supplier Playtech has announced an agreement to purchase Italian bookmaker Snaitech. In a deal worth €846m, Playtech will initially purchase 70.6% of the operator, after which it will be compelled to make a mandatory takeover offer for all the remaining shares.

Discussing the deal, Playtech CEO Mor Weizer stated: “The acquisition of Snaitech represents the continuation of our strategy to invest in leading retail brands in fast growing, regulated markets. The acquisition delivers the Board’s strategic objective to improve the quality and diversification of Group revenue, whilst delivering exposure to high growth end markets, by utilising the strength of Playtech’s balance sheet.

“Playtech has always been at the forefront of its industry and the acquisition offers the opportunity to create a vertically integrated B2B2C operator in Europe’s largest gambling market, delivering significant value to shareholders.”

£57.4m - Smarkets has detailed that last Saturday’s Randox Health Grand National broke the Smarkets record for most trading volume on a single event.

The previous record was set on the same race, when a total of £44.5m was traded on the world’s most famous horse race. This time around, the Smarkets exchange had £57.4m of volume across all its National markets, an increase of 29% on 2017.

Smarkets CEO Jason Trost commented: “Once again our platform performed superbly, despite the record volume, while other operators had to restrict users in the build-up and after the big race. Having also released some awesome updates to the platform in recent months, 2018 has been a great year so far.”

The record Grand National volume comes just a few weeks after an extremely successful Cheltenham Festival for Smarkets, when £138m was traded over the festival’s 28 races.

42 - Sports Information Services (SIS) has agreed a fresh partnership with global gaming operator Unibet, to provide live pictures and data from horseracing and greyhound meetings, worldwide.

Providing the Kindred Group brand with its British and Irish greyhound service, taking in a market of 42 fixtures per week, the live pictures and data suppliers will also be supplying early prices, allowing Unibet to open markets to its customers much earlier.

Sandra McWilliams, Director of Sales at SIS, commented: “We are pleased to be partnering with Unibet to help them launch their 24/7 racing product and our exclusive greyhound and horseracing content will provide their customers with round the clock competitive betting action.”

Erik Bäcklund, Head of Sportsbook at Kindred Group, added: “This new partnership with SIS will see us deliver a much more comprehensive greyhounds and horse racing betting product to our customers, featuring thousands of events across numerous time zones.

“This allows us to provide our customers with live content already proven to be a success elsewhere, ensuring the best possible betting experience at times that suit them.”

10 - Spanish bookmaker Codere celebrated a decade since taking its first bet. Speaking to the media after the milestone, Jacob López Zafra, Codere Espana General Manager, stated that his firm was ‘the pioneer for Spanish betting’, laying the starting foundations for a multi-billion € market.

“Codere has come very far and very quickly.  This is an amazing story; we went from being a start-up to a solid benchmark in the market”.

4 - Having reached the final four of this season’s Champions League, Liverpool are just 9/4 with Ladbrokes to win this year's competition, after avoiding Real Madrid and Bayern Munich in the semi-final draw. Madrid and Bayern remain joint-favourites at 2/1, while Roma are the 8/1 outsiders.

Alex Apati of Ladbrokes commented: "They've worked hard for it but Jurgen Klopp's men have been gifted a decent semi-final draw, and while we're not completely writing Roma off, the Reds will certainly fancy their chances of making the final and perhaps going all the way."

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