Number Crunching - GambleAware, M88 and Efbet

Number Crunching - GambleAware, M88 and Efbet

Wednesday, August 15, 2018 Posted by Joseph Streeter
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Breaking down all the week's news into a set of easy to manage figures

£750,000 - Industry charity GambleAware has invested £750,000 in Scottish youth problem gambling charity, Fast Forward.

The grant means Fast Forward will form Scotland’s ‘Gambling Education Hub’, based on the ‘Gambling Education Toolkit’ developed by the charity last year.

Backing Fast Forward Dr Jane Rigbye, Director of Education at GambleAware stated: “We were impressed with the results Fast Forward have already achieved while working with us over the past three years, so we are delighted to be able to scale-up their work to make a real impact across the whole of Scotland.  If the work continues to secure the positive, independent evaluations we’ve already seen, then we would hope to replicate this model in England and Wales as soon as practicable.”

32,000 - Leicester City Football Club is continuing to build its international profile with the announcement of leading global online gaming company M88 as a new Official Betting Partner. Asia’s premier online betting and gaming site, M88 is committed to providing the best entertainment experience and customer satisfaction.

The partnership was planned by Project11, an international sports marketing agency that offers unrivalled access to advertising opportunities at the world’s top sporting events.

The partnership will see M88 leverage Leicester City’s global brand in its marketing activities and the betting company’s logo will appear in front of 32,000 fans at Leicester’s King Power Stadium on LED advertising boards.

A spokesperson at M88 said: “We are delighted to add Leicester City to our list of partners through this multi-club deal, as we gain more market share year-on-year. We are excited to engage with Leicester City’s exciting fan base and cannot wait to bring our loyal customers closer to the Club.”

7 - Live games supplier BetGames.TV has completed the integration of its seven multi-channel games onto EFbet’s online platform, the deal means that the BetGames.TV portfolio will now be made available to numerous players across Bulgaria.

CEO of Efbet Martin Simeonov commented: “We are glad about our choice to make a content partnership with BetGames.TV as their livegames make the experience smooth and easy at all levels.”

Aistė Garnevičienė, COO of BetGames.TV added: “Stepping into the regulated Bulgarian gaming market with the leading online operator in this country was a great decision. We believe that our partnership will offer significant value to Efbet’s customers.”

3 - Renowned affiliate Catena Media followed on from the announcing of positive H1 results for 2018, Catena strengthened its ambition for US expansion, unveiling three new hirings.

The firm confirmed the appointments of Michael Daly as US General Manager and Nigel Frith as General Manager of Financial Services, as well as this, Andreas Ericson as new Director of M&A, identifying new market transactions.

2- After just one week of the season, bookies are already seeing the Premier League as a two horse race.

Jurgen Klopp's men are sitting at the top of the table after a 4-0 demolition of West Ham, and the bookies have already cut odds of the Reds going all the way this year to just 7/2 (from 4/1), with Man City's odds being trimmed from 8/11 to 8/13.

Alex Apati of Ladbrokes said: "Liverpool are by far the most popular pick with punters for this year's title and their position in the betting has only strengthened after a solid opening game."

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