"Excited for the season ahead!": CheckdMedia outlines goals

"Excited for the season ahead!": CheckdMedia outlines goals

Wednesday, August 15, 2018 Posted by Michael Lawson
No alternative text provided
TG caught up with owners Lee Struggles and Jamie Knowlson.

Read an excerpt from an interview with CheckdMedia owners Lee Struggles and Jamie Knowlson, where the duo discuss what’s on the horizon for the Manchester-based affiliate marketing firm:

Lee Struggles: I’ve got married, had my first child and moved house in the last year, that was a really special year personally, and I feel just as motivated and ambitious for the business for the next twelve months and beyond. The team we’ve built, the new web sites and branding have all come together. I am proud to be part of this business.

Jamie Knowlson: We’re still learning about the opportunities, we’ve got some new ideas and that’s what excites me. It’s important for us to deliver what our audiences want and whether this is tapping in to non-league football like our Altrincham FC sponsorship and bringing our brands on to our fans level, we’ll give it a go. On a much bigger scale, looking at moving the CheckdMedia brand worldwide and working with some established global brands will be a huge focus for us. We won’t be in the office much!

LS: We are currently in the process of launching our first standalone PPC site, www.TheBonusLounge.com. As well as creating a new site, we are going to build our existing brands to have new bespoke sites like Footy Accumulators. We have this on our radar to be ticked off by the end of next season. This should be achievable with us having an in-house development team (who are looking to be fairly busy!). As well as this, another clear focus moving forward for us is our own content creation. We recognise the huge importance and growth that content marketing has. With our newly created content team we are investing in experts and equipment including a green screen to be able to produce unlimited and exclusive content not only for our communities but also for our partners.

JK: Two other areas worth a mention are our free-to-play games, and how we can bring an element of entertainment to our communities. That’s a natural next step for us. Thanks to a strong, passionate and hardworking team, it really was an amazing 2017-2018 for CheckdMedia and we’re excited for the season ahead!

Totally Gaming says: CheckdMedia is a firm firmly in the ascendancy, and there appears to be little sign of them taking the foot off the gas anytime soon. Although taking the time to reflect on a wholly positive past twelve months, it’s clear that Lee and Jamie are focused on developing the brand even further.

Latest
No alternative text provided

RISQ's Julian Borg-Barthet - The evolving jackpot landscape

No alternative text provided

QTech Games CEO Jonas Alm: The challenges and complexities of the Asian market

No alternative text provided

Number Crunching - John Asher, Cherry AB and GIVEMESPORT

No alternative text provided

Number Crunching - STS, DrückGlück and Etoro

Gaming Products & Services Directory

The essential directory for the gaming industry