Comtrade Gaming : Launching two new products to engage, acquire and reactivate all player segments

Comtrade Gaming : Launching two new products to engage, acquire and reactivate all player segments

Thursday, January 18, 2018 Posted by Luke Massey
No alternative text provided
The provider is launching sCore Media Engine and iCore Engage 360
No alternative text provided

Comtrade Gaming, an independent software provider for both the online and land based gaming sectors, will be debuting two new products at ICE London 2018. We caught up with the company's General Manager Aleš Gornjec to find out more about these new products, and how its Media Engine has been specialised for mid-play player engagement.

Totally Gaming: What can you tell us about the products you're planning to unleash at the trade show?

Aleš Gornjec: We will be revealing our highly integrated gaming systems environment. By optimising multiple channels, devices and player touch-points, Comtrade Gaming’s product portfolio engages customers while generating improved revenue for clients and partners. We are debuting two new products: our sCore Media Engine and iCore Engage 360 that converge player data, content and products to better serve gaming operations across multiple products and channels.

Convergence brings a number of key strategic benefits, including the ability to create competitive advantages through exceptional customer experience. Our omni-channel environment provides a straight-forward and elegant way for operators to engage, acquire and reactivate all player segments. Comtrade Gaming’s technology continues to enable agile solutions for a hyper-competitive market.

No alternative text provided
CRM for Casino Operators

TG: Can you tell us more about the Media Engine will specialise in mid-play player engagement?

AG: Comtrade Gaming's Media Engine is a media interface implemented at terminal level and the EGM-based technology provides countless marketing opportunities and engagement strategies. The sCore Media Engine upgrades slot machines into a promotional channel that communicates personalized incentives, venue promotions and player account information on the game screen. With an enriched player experience on G2S standardized gaming machines, the award engine uses player data to evaluate and communicate real-time eligibility.

Engaging players with tailored messaging and applications – from customised bonuses to exclusive promotions – is a user-centric feature that delivers an additional level of personalised experience. With Comtrade Gaming's media window, customer acquisition and retention campaigns integrate all customer spending and behavioural data across multiple touchpoints and channels. The Award Engine utilizes data and events from existing management systems and stores them in a central database from which it is then customized into player-specific loyalty and bonusing campaigns.

TG: How does your emphasis omni-channel environments converge player data, content and products?

AG: By presenting two product debut's, sCore's Media Engine and iCore's Engage 360 indulge a multi-channel format that combines data from all playing formats for a converged player offer. By optimizing multiple channels, devices and player touch-points, Comtrade Gaming’s product portfolio engages customers while generating improved revenue for clients and partners.

The advancements in 360° player view and life-cycle management strategies better serve gaming operations across multiple products and channels. Adjustments to system capabilities now allow configuration and scalability along any operator size, business preferences, requirements and regulatory conditions.

With these enhancements, iCore optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office. Comtrade Gaming's iCore segmentation creates accurate customer profiling for targeted campaigns and personalized offers to be communicated via multi-channel messaging using email, SMS, web or push messages. 

Key benefits include a unified 360° customer view to show all property activity in one central profile, dynamic customer segmentation on their activities for personalized offers, centralized marketing automation with rules-driven bonusing and loyalty, award customers in real-time while they are engaged at your property, and cross-selling between hotel/resort, slot/table games and food/beverage.

Comtrade Gaming will be exhibiting at ICE 2018 on Stand: N4-340. To book a meeting, click here.

No alternative text provided

Latest
No alternative text provided

RISQ's Julian Borg-Barthet - The evolving jackpot landscape

No alternative text provided

QTech Games CEO Jonas Alm: The challenges and complexities of the Asian market

No alternative text provided

Number Crunching - John Asher, Cherry AB and GIVEMESPORT

No alternative text provided

Number Crunching - STS, DrückGlück and Etoro

Gaming Products & Services Directory

The essential directory for the gaming industry