Betradar to utilise QTech Games for Asian evolution

Betradar to utilise QTech Games for Asian evolution

Monday, June 18, 2018 Posted by Craig Davies
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Using the "perfect platform" from which to launch expanded offering

With its large vast expanse, and a population of approximately 4.5 billion, the opportunities presented by the Asian market are clear for all to see, something at the forefront of the mind of Betradar, who is aiming to capitalise following a fresh agreement with Qtech Games.

The Asian facing games distributor is said to be the “perfect platform” for Betradar to launch it’s expanded offering to a wider consumer base, which will see virtual sports edge the “highly popular” esports as the first suite of products and services to be made available.

TotallyGaming.com has been speaking to Jonas Alm, CEO of QTech Games, to address the strengths of his firm, and this new partnership, as well as the rise and rise of esports.  

TotallyGaming: What does it say about QTech that Betradar selected yourselves as the platform from which to launch its content onto a wider stage?

Jonas Alm: Without wishing to state the obvious, it’s clearly a huge endorsement of QTech Games’ platform, to have such an established brand as Betradar choose us as the engine with which to propel the expansion of their products across Asia. The partnership is particularly exciting, because they are bringing a fresh face to market, with a new product portfolio of virtual sports and esports now set to complement their existing full data suite. As the fastest-growing distributor on the largest continent, we are perfectly placed to help these games find their respective audience, using the latest machine-learning software (neatly embodied in our cross-provider recommendation app QT Play) to match every game to the most appropriate players. The deal is also a two-way street for mutual benefit in that Betradar will also offer QTech’s games on their own platform.

TG: What impact does the addition of esports have? And how big do you envisage the vertical becoming within the region?

JA: The relentless rise of esports is unlikely to find its apex anytime soon - above all in Asia where its popularity shows no sign of abating. While esports is unlikely to become a demonstration event at the next Olympics in Tokyo, 2024 in Paris remains a realistic goal - which just goes to prove its growing appeal and truly global potential. As such, it’s a standout product for QTech Games’ Asian customers, not just in the future but also now. The amount of digital media companies looking to acquire deep daily data on esports is undeniable, so we were keen to employ Betradar’s trusted content services to unlock this power for our clients and partners throughout Asia. Our combined credentials for distribution and deep data (via leading APIs) in the digital media space will soon be second to none. Players increasingly operate at the intersection of Augmented Reality and competitive audio-visual content – and both eaports and virtuals are ramping the possibilities for exponential growth and competition in this domain.

TG: How important is it that these games conform to a mobile-first strategy, adapting to the demands of recruiting a new, younger audience?

JA: Mobiles and millennials go together like Butch Cassidy and the Sundance Kid. At QTech Games, our business model is simple: enlist the finest RNG games worldwide and distribute them to operators, majoring in mobile. Needless to say, mobile-first operators will likely steal a march on their rivals as the appetite for a progressive portfolio of games only increases, especially amongst younger players. If the experience is immersive, players will vote with their “dwell time”, peer-recommend and return. The gaming industry has already encouraged over 40% of online gamblers to move onto mobile platforms, and millennials are leading this migration. Of course, with smartphone availability rising rapidly across Asia, now is the time to get ahead of this surging tide. This next generation of game-players are smart, more discerning but high-volume. And with the charge of esports and virtual sports, we are beginning to see the next generation of products take shape in order to meet these players in the mobile marketplace.

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