All in diversity initiative launched to tackle diversity in gaming and gambling

All in diversity initiative launched to tackle diversity in gaming and gambling

Monday, September 25, 2017 Posted by Joseph Streeter
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The new initiative aims to increase diversity in the industry
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Betting and gambling is looking to tackle the issue of diversity and inclusion on a global scale with a first of its kind initiative, The All-in Diversity Project.

The industry-driven initiative is hoping to not only set the benchmark for diversity, equality and inclusion across the global betting and gaming sector, but  to also measure, and facilitate an open and objective discussion about diversity across the entire industry on a global scale.

In its opening year the foremost priority for the project is establishing the All-Index - an industry standard index designed to be the benchmarking tool for the sector to measure the current landscape and from there the roadmap for future change and progress.

Providing yearly progress updates, the project will highlight success, challenges, opportunities and recommendations in areas such as corporate governance, internal policies, recruitment practices, equal pay, employment legislation, unconscious bias and marketing.

Kelly Kehn, co-founder of All-in Diversity Project told “The idea of creating transparency and measurability by way of a clear standard index has been going on for decades across the globe and across almost all industries. Here in the UK, the most well known index is Stonewall -- which measures companies inclusiveness towards the LGBTQ/non-binary population across all industries. The Human Rights Campaign in the US started their index about 15 years ago. When they started, they believed creating measurable transparency would be the way towards change."

Highlighting the positive effects of  similar initiatives in different industries, Kehn continued: “A full 82 percent of the Fortune 500 have gender identity protections enumerated in their nondiscrimination policies and 96 percent of the entire CEI universe of businesses offer explicit gender identity nondiscrimination protections in the U.S.

“50 percent of the Fortune 500 and nearly three-fourths (73 percent) of the CEI universe of businesses offer transgender-inclusive healthcare coverage, up from 0 in 2002 and over six times as many businesses as five years ago. With 136 new employers offering this coverage in the 2017 report, this represents the greatest increase in a single year of employers offering transgender-inclusive healthcare benefits.”

The initiative, which has already secured strategic partner support from the likes of Bird & Bird, Odgers Berndtson, Clarion, Betting Jobs, and Gaming Recruitment Partners, has launched it’s website and social media campaign and is currently working to register participants for the data collection, participation will be made available between October and December, to register interest companies can click here.

Totally Gaming says: This initiative serves as a strong affirmation that the gambling and gaming industry recognising the problem industry currently has with diversity. As Kelly points out, you only need to look to other large corporations and industries in America, to realise just how beneficial a diverse workplace can be for the growth of the company and the industry as a whole.

Furthermore, the launch of this initiative will give the industry a clear standard for improvements made on diversity within the industry, something that can undoubtedly lead to long term improvement in the levels of diversity in gambling and gaming.  


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