Protecting against the erosion of basic skills on the trading floor

Protecting against the erosion of basic skills on the trading floor

Wednesday, November 9, 2016 Posted by Andy McCarron
Jonathan Smith on the drivers behind the Sports Betting Academy caught up with Jonathan Smith, course leader of the Sports Betting Academy (organised by the Totally Gaming Academy), to discuss the course at the end of the month.

Totally Gaming: We’re fast approaching the third and final Sports Betting Academy of the year. What has the response to the course been like?

Jonathan Smith: Beyond my expectations to be honest. The attendees have come from all parts of the world as well. We have had students from South America, Asia and Africa as well as closer to home; a good mix of people at all levels of the sportsbook business.

TG: What was the motivation behind the course in the first place?

JS: I had done some presentations in Europe and South America about sports betting and found that there were a lot of people who were desperate for knowledge about the product.

Not just new entrants to the industry, such as online casinos that were moving into the field, but also existing operators. Totally Gaming Academy and I felt there was work to be done in educating people so we set about building the course.

TG: Why do you think there was a knowledge gap in such a well-established industry?

JS: Well, one of the unintended consequences of the B2B revolution has been that the customer is sometimes left not knowing what it is that he has bought into. This includes not only the trading staff who are at the front line of the business, but other staff who need domain knowledge, whether it’s in customer facing roles, marketing, software development and so on.

By ceding responsibility to a third party, essential though this is in the modern era, you end up with an erosion of basic skills on the trading floor and elsewhere.

TG: What can people expect from the latest course?

JS: There’s something for everyone - understanding traditional odds making skills and how they are applied in the modern day sportsbook; exploration of new innovations, tremendous guest speakers from the likes of Sporting Solutions and Sportcast, as well as a deeper look into statistical modelling of football and other sports. Plenty more besides. Full course agenda here.

TG: And you’re at a new venue too?

JS: Yes, we’re not at Twickenham for this one – we’re switching sports. This time we’re at the home of cricket – Lord’s. It’s going to be a terrific three days.

Find out more about the Sports Betting Academy and other related courses on the Totally Gaming Academy website. To join Jonathan on the final Sports Betting Academy of 2016 on 29 November – 1 December, please click here for the booking form, or contact Jon Hales at or +44(0)20 7384 7992.

No alternative text provided

Clarion Gaming and Racing Post agree strategic partnership as ICE North America beckons

No alternative text provided

Malta, United States and Italy top league table of exhibitor nations as international industry prepares for ICE London

No alternative text provided

ICE London to donate £10,000 to three gaming charities with visitor-led initiative

No alternative text provided

Meet Count on Us at ICE 2019

Gaming Products & Services Directory

The essential directory for the gaming industry