Pitch ICE line-up announced

Pitch ICE line-up announced

Thursday, January 22, 2015 Totally Gaming

GamCrowd.com and Clarion Events has announced the final line-up of entrants for Pitch ICE, to take place at Stand N7-460 during ICE Totally Gaming next month.

Presented by GamCrowd.com, Pitch ICE is a unique opportunity for entrepreneurs to showcase their ideas in front of attendees and potential investors.

The final 20 start-ups will each have a 15-minute slot to sell their business or concept on the show floor over the three days of ICE 2015, at ExCeL London from February 3-5. A wide variety of companies will be present, incorporating social gaming, online casino, online poker and more.

“This is a unique opportunity for start-up gambling businesses to get their idea off the ground in front of key industry decision-makers and potential investors at ICE Totally Gaming,” said GamCrowd chief executive Chris North. “The response to Pitch ICE has been incredible. As delegates will see, the programme is diverse, with concepts that could have an impact on many different areas of the gambling industry. We believe there are numerous stand-out ideas that have the potential to be very successful.”

Asylum Labs is one of the companies shortlisted. The innovative company aims to re-invent classic casino games for the 21st century by making them more social and focusing on online communities. Their key product, Wild Party Bingo, is a multi-player bingo game that allows players to join friends and either co-operate with or compete against them. Unique in-game features and a focus on social interaction could change the way that bingo is played online and on mobile in the future.

Sporting Savvy is a global network of YouTube channels across a variety of sports, including horse racing, Formula One and rugby. The channels focus on reviews, insights and sports betting knowledge from respected experts who bring a dedicated audience with them. YouTube has over one billion unique users each month and Sporting Savvy is one of the site’s original premium partners, meaning that the company can also create sponsored and branded content that many other channels cannot do.

Winner Takes All is the world’s first crowd lottery. Believed to be fairer and more transparent than traditional lotteries, Winner Takes All aims to offer players better odds, higher payouts and lower costs. With players active in over 50 different countries, this is a global brand that aims to reward investors with a substantial return on investment. The company has an ethical outlook, donating 50 per cent of all profits to charity.

Fenway Games aims to become the leader in free-to-play social gaming. Their flagship title, Switch Played, takes the excitement of in-play betting to another level by allowing players to predict what will happen next in a football match, such as a shot at goal, booking or offside decision. Players win credits for correct predictions and can chat with other users in the community. Key revenue streams will include in-app purchases, mobile advertising and conversion to mobile sports book consumers.

Other companies at Pitch ICE include DiscountIF, a new and exciting way to shop online by combining sports betting and retail. Customers buy products for a set price but if a sporting event occurs – for example, Ghana win soccer’s African Cup of Nations – then they receive 100-per-cent cashback on their purchase. A large variety of promotional items are available, from PlayStation 4s to smart TVs and digital cameras.


Locus Play / www.locusplay.com / 10.10am / 12.10pm / Online poker community

Sporting Savvy / www.youtube.com/user/FormulaESavvy / 10.30am / 2.50pm / YouTube network for sports fans

Capito Systems / www.capitosystems.com / 10.50am / 12.30pm / Voice-activated technology

Asylum Labs / www.asylumlabsinc.com / 11.10am / 3.50pm / Classic casino games reinvented

Genfour / www.genfour.net / 11.30am / 11.50am / Robotic process automation

Fenway Games / www.fenwaygames.com / 11.50am / 2.10pm / Free-to-play social gaming

Gamevy / www.gamevy.com / 12.10pm / 10.50am / Mobile gameshow app

MyPokerPal / www.mypokerpal.com / 12.30pm / 11.10am / Online poker community

Bet Trade / www.bet.tra.de / 12.50pm / 11.30am / Online casino with no house

My Profit Casino / www.myprofitcasino.com / 1.10pm / 10.30am / Online casino affiliate

Rollorpoker / www.rollorpoker.com / 1.30pm / 3.10pm / New casino table game

Web Tech Games / www.gamcrowd.com/pitchice / 1.50pm / 10.10am Game content provider

3D Vegas / www.visit3dvegas.com / 2.10pm / 4.10pm / 3D gaming casino product

Winner Takes All / www.winnertakesall.net / 2.30pm / 12.30pm / World's first crowd lottery

NU Entertainment / www.luckygames.com.au / 2.50pm / 1.30pm / Casino and poker games developer

Holo Lotto / www.holo-loto.com / 3.10pm / 1.10pm / Holographic lottery games

Discount IF / www.discountif.com / 3.30pm / 3.30pm / Sports-based cashback

GamyTech / www.gamytech.com / 3.50pm / 12.50pm / Facilitating iGaming operators

VVV Solutions / www.vvvsolutions.com.au / 4.10pm / 1.50pm / Innovative sports betting

GamCrowd / www.gamcrowd.com / 4.30pm / 4.30pm / Specialist gambling crowdfunding and crowdsourcing

GamCrowd SEIS Fund / www.gamcrowd.com / 4.50pm / 4.50pm / Seed Enterprise Investments Scheme

“As an entrepreneur that has founded numerous start-ups myself, I know just how hard it can be to get your product or company noticed – that is exactly why we created Pitch ICE,” said North. “At GamCrowd we are truly passionate about helping to discover and nurture talent and we look forward to demonstrating to our peers that there is a wealth of innovative ideas out there.”

For more information on the businesses at Pitch ICE, see http://www.gamcrowd.com/pitchice.

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