Moving times - why LAC is heading across London in 2017

Moving times - why LAC is heading across London in 2017

Tuesday, September 20, 2016 Posted by Andy McCarron
Shona ODonnell: "ExCeL is the only venue in London that can accommodate LAC"

Shona ODonnell, head of operations at iGaming Business (part of Clarion Events), talks to about the reasons behind the firm's decision to move the London Affiliate Conference across London for next year's iteration.

You've just announced the transfer of the popular LAC conference to London ExCeL Arena? What is the reasoning behind the move?

Ten years on from starting out in a hotel with just 600 people, we’ve had four venue moves, and outgrown all of them. ExCeL is the only venue in London that can accommodate LAC. It’s obviously very exciting that the show has seen its popularity grown year-on-year to the point where we are in the biggest venue in London.

What benefits in terms of exhibiting products and services, will operators see by moving the show to the ExCeL Arena?

ExCeL offers us a great space in which to grow LAC not just in 2017 but in the next five or ten years. It allows our clients the opportunity to have a bigger space to showcase their brands, which is something many have been asking us for.  Where we have clients that exhibit at both ICE and LAC, it makes it much easier for them rather than having to move across the city. This way they can just cross over the boulevard.

At this early stage in planning can you give SBC readers any insight on LAC 2017 agenda, discussions and speakers?

We are planning on having a dedicated resource working on the content so that we can bring some new and innovate speakers to LAC.  I’m really keen to get feedback from the industry on who they would like to hear from and what are the burning issues for them right now.  I want to make sure that each session is focussed on a specific need or problem and that delegates leave with a solution that will make an impact when they get home.

Before LAC we have the Berlin Affiliate Conference on the horizon. How are things shaping up for that? What are your highlights?

Its looks really good.  We are five weeks away and 10% up on last year’s delegates numbers for the same period. The floor is going to really busy with lots happening. I’m particularly excited to have some awesome SEO speakers, including Bastian Grimm, Christoph Cemper and Fili Weiss, doing sessions and then all coming together on a panel. By the end of day one there should be no SEO questions left unanswered. Day two the conference will focus on innovation, what drives it and what prevents it. We’ll then have a showcase of some new ideas in the industry in a ‘Dragons’ Den’ style panel session.

As always the show floor will be filled with lots of amazing giveaways, competitions and exclusive offers.

We also have some great venues for the evening networking parties, more on this will be announced very soon.

To find out more about the London Affiliate Conference, the Berlin Affiliate Conference or othe iGB events visit

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