ICE sees 1,000+ sign-ups in opening week

ICE sees 1,000+ sign-ups in opening week

Wednesday, October 14, 2015 Totally Gaming
ICE will be held at London's ExCel Centre in February 2016

More than 1,000 international attendees have signed up in the first week of registration for ICE Totally Gaming 2016.

The No.1 global business-to-business gaming event will be held from February 2-4 at London’s ExCel Centre, where more than 25,000 visitors from 133 countries attended in 2015.

The early flurry of registrations matches the figures from the last event and comes after the success of the ‘Enter The Gaming Technopolis’ marketing campaign.

Jo Mayer, ICE’s Marketing Director, said: "We are implementing a carefully constructed marketing campaign which we track against key activities and landmark dates in the gaming calendar.

“Our schedule of targets and forecasts, which are set against the empirical backdrop of previous campaigns, inform us of what we need to be achieving in terms of registration numbers at key stages in the calendar and I’m delighted to say that we are right on course to achieve another fantastic attendance.

“We enjoyed a good exhibition presence at G2E where there was huge interest in our campaign launch and our plans for ICE 2016.

“Clearly, there's a long way to go, but I am pleased to confirm that the numbers registered show that we are right on track for another successful ICE which is so important for our stakeholders based throughout the world who value the brand as the only truly global event which brings together buyers and exhibitors from every conceivable gaming jurisdiction.”

Visit for further information about the event.

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