ICE releases film trailer invite to 'Gaming Technopolis'

ICE releases film trailer invite to 'Gaming Technopolis'

Thursday, October 29, 2015 Totally Gaming

The journey that thousands of international visitors will make to the 'Gaming Technopolis' of ICE Totally Gaming in February has been depicted in a high-impact film trailer.

Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the ‘Citizens of Gaming’ to enter the Gaming Technopolis – a surreal, pop-up city that is open to do business for just three days per year for gaming professionals from over 100 nations.

ICE 2016 will take place at the ExCel Centre in London from February 2-4. Click here to view the Gaming Technopolis trailer.

“We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE,” ICE Marketing Director Jo Mayer (pictured) said.

"The ICE Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future. The message that we are sending to our international community of stakeholders is that the journey they make to Gaming's Technopolis will be their most productive and successful of the year."

ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a comprehensive and international perspective on gaming.

Visitors to ICE can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique opportunity to benefit from targeted learning and networking.

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