Head of Content for Gaming to represent Clarion at major academic gaming conference in Las Vegas

Head of Content for Gaming to represent Clarion at major academic gaming conference in Las Vegas

Wednesday, June 8, 2016 Posted by Totally Gaming
Ewa Bakun, Head of Content at Clarion gaming will moderate session entitled 'Online Gaming Consumers, Consumption and Behaviour'

The latest in academic research in the field of gambling will be presented by researchers from universities and academic institutions from around the world at the Gambling & Risk Taking conference this week. Topics ranging from history and etymology of gambling, regulations, gambling psychology, gambling addiction and responsible gambling, to innovation and evolution of business models, feature in the packed agenda of multiple streams, taking place at the Mirage Hotel & Casino in Las Vegas. The speaker line-up, consisting of academics and representatives of the business sector, will be moderating sessions and offering keynote addresses.

Ewa Bakun, Head of Content at Clarion's gaming division, will be exploring the intersection between academic research and the business world and will moderate a three-part session on Online Gambling. ‘With the progressive and forward looking character of some of the academic work to be presented, the UNLV conference will be a great opportunity to understand the emerging trends in gambling, likely to affect businesses. And if there is a business implication, it’s important that we know about it, as the key information provider to the sector through our events and digital content’, commented Ewa Bakun.

The session Ewa Bakun is due to moderate, entitled Online Gaming Consumers, Consumption and Behaviour, will host three presentations unveiling results of research and surveys on gambling behaviour of poker players (‘To Bluff Like a Man or Fold Like a Girl’ Gender Biases in Online Poker by Jussi Palomaki, University of Helsinki), mobile gamblers (A Behavioural Account of Mobile Gambling, by Richard James, University of Notthingham) and horse racing bettors (An Empirical Study of Online Horse Race Bettors Betting Behaviour in Finland, by Tuomo Kainulainen, University of Eastern Finland).  All three presentations will report on the results of cognitive psychology research into the players’ behaviour, which might have significant implications for businesses, in particular in the areas of responsible gambling, marketing and customer communications.

Gambling & Risk Taking conference, organised by the UNLV’s International Gaming Institute, takes place on June 6-10 at the Mirage Resort & Casino. The Online Gaming Consumers, Consumption and Behaviour session is scheduled for June 8 at 2.00 – 3.00 pm. More information can be found on: https://www.unlv.edu/igi/conference

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