Clarion launches new Code of Conduct for all gaming events

Clarion launches new Code of Conduct for all gaming events

Friday, October 5, 2018 Posted by News Team
ICE London
New Code bans "overtly sexual" marketing practices at all Clarion Gaming shows

Clarion Gaming has published a new Code of Conduct which prohibits exhibitors at its events from using partially-clothed stand staff and overtly sexual or suggestive marketing methods to promote their products or services. 

The new code has been developed following consultation with gaming industry stakeholders and based on guidance from trade body the Association of Exhibition Organisers, with all exhibitors required to agree to its terms. 

It covers all Clarion Gaming events, including ICE London, and aims to drive a “cultural shift” in the industry’s gender representation, managing director Kate Chambers said. 

The code bans staff hired to promote a company’s products or services from being made to work partially or totally nude. Companies are also banned from having stand staff wear sexualised or suggestive clothing, and promotional material that contains sexual language or imagery is also prohibited.

Clarion may make exceptions for in-game characters, though exhibitors must obtain permission from the organiser prior to the start of the event in question.

Should Clarion Gaming management deem stand staff, an exhibit or its contents inappropriate during an event, the exhibitor will be asked to make changes.

“The 2018 edition of ICE London was the most successful on record but it was also the edition that generated the most coverage in consumer media and not for all of the right reasons,” Chambers explained. “The ICE brand does not and will not hide from difficult situations and before the 2018 edition closed we began the process of consultation with our stakeholders using the 920-strong Ampersand Group which is the biggest think-tank-meets-focus-group in gaming. 

“From Ampersand we created a Diversity Working Group comprising 80 gaming professionals: this group has been consulted with and contributed to our Code of Conduct.”

Chambers added that Clarion Gaming had done its utmost to deal with issues such as diversity and the working environment for staff at its events "in a progressive, measured and sensitive manner."

"I am extremely grateful to the many people who have contributed to this process and to our Board of Advisors for agreeing to contribute to what is an extremely important issue.”

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