Clarion and Gambling Indaba announce strategic partnership ahead of 2017 dates

Clarion and Gambling Indaba announce strategic partnership ahead of 2017 dates

Thursday, April 6, 2017 Posted by Totally Gaming

Clarion Gaming, organisers of ICE Totally Gaming, has agreed a strategic partnership to help market and develop the African Gambling Trade Conference & Expo. Africa’s largest gaming trade show is set for its 3rd annual event at Emperors Palace, Johannesburg South Africa (16-18 July 2017).  The partnership is the latest strategic alignment undertaken by Clarion and follows agreements struck last year with Spectrum Gaming and GamCrowd. 

Kate Chambers, MD of Clarion Gaming, stated: “Whilst ICE is a showcase for the global gaming industry in all of its forms, the importance of well-run and professional regional events should not be underestimated. The strategic partnership with what is Africa’s premier gaming industry event, will enable us to work with an organising team that shares our values and alongside exhibitors that we know well. This is a very exciting opportunity and the start of a relationship that we look forward to developing and building upon.” 

“We’re really excited about partnering with the professional team from Clarion Gaming, that runs the world’s largest gaming event, ICE Totally Gaming in London,” said Percy Kwinda, CEO of Gambling Indaba, whose vision to bring all African jursidictions together under one roof to share knowledge, network and improve gaming on the African continent, has seen Gambling Indaba grow rapidly. “We believe that Clarion Gaming will bring its instantly recognisable gaming brand, market knowledge and depth of expertise to Gambling Indaba and help us grow the event to a truly world-standard, worthy of reflecting the exciting developments taking place in gaming across Africa."

He added: "Following the move to Johannesburg, Gambling Indaba has grown in leaps and bounds and last year’s event saw attendance triple, with floorspace sold-out and global brands such as Novomatic, IGT, Scientific Games, Aruze, Aristocrat and others being represented. The event looks to underscore its importance on the global gaming calendar as the 'not to be missed' business networking event for any organisation looking to enter the burgeoning African market. Major African gaming operators such as Sun International and Peermont have already thrown their weight and endorsement behind the event."

The 2017 event will feature increased slots, technical and compliance training opportunities delivered by world recognised service providers, as well as an increased focus on gaming disciplines such as sports betting, online, bingo and AWPs (LPMs).  

For more information visit

Clarion Gaming's Portfolio Director, Shona O'Donnell (L), with ICE Sports Betting USA Event Director, Rory Credland

Clarion recognised at Conference Awards for Sports Betting USA launch

No alternative text provided

ICE Sports Betting USA hits the ground running as Betgenius pledge support as Premium Sponsor

No alternative text provided

TGA to bring tailored masterclasses to ICE Africa

No alternative text provided

EROGamb call for empowered consciousness over restriction ahead of iGB Live!

Gaming Products & Services Directory

The essential directory for the gaming industry