Yggdrasil makes plans to “slotify” table games sector

Yggdrasil makes plans to “slotify” table games sector

Thursday, May 3, 2018 Posted by Luke Massey
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The developer is looking to cross-sell its popular Vikings slot

There is a high possibility that Yggdrasil Gaming will move to “slotify” the table games sector by cross-selling its Vikings series of slots.

That’s according to the company’s CEO Fredrik Elmqvist, who suggested to Casino Beats that Yggdrasil can leverage the power of cross-selling between company departments by combining the popular slot with its recently launched portfolio of online table games.

During Q1, Yggdrasil developed a range of table games with Redux technology, which offers players a 3D casino environment that uses motion-capture to model a range of detailed virtual dealers.

When asked about the possibility of translating a slots brand into this portfolio, Elmqvist said: “It’s not a definite future but the possibility is quite high. We are looking for synergies, of course, and one of these is cross-selling. The game-client framework is built to enable the cross-sell.

“But when it comes to cross-selling Vikings through our table games, for example, we can use motion capture and dress our dealers up like Vikings, sure, but dressing the dealer in a different costume does not automatically make a new game. In that way, it’s just like skinning the same game mechanics.”

“If we were to make a blackjack Vikings game, it would not simply be a blackjack dealer with a viking outfit,” Elmqvist continued. “We would add some mechanics to make this game unique, which makes it a bigger project but also a genuine brand extension.

“We always do interesting mechanics and we want to apply that thinking to table games, whether it is blackjack or roulette. So, we want to ‘slotify’ the table games vertical and do so using an in-house developed 3D engine that gives us creative freedom.”

Totally Gaming says: The Malta-based developer is expected to mirror a move by Playtech, who have extended their Age of the Gods brand into live casino gaming, with a small percentage of each stake going towards a four-tier progressive jackpot. Later this month, Yggdrasil will launch Vikings Go To Hell, the third slot of the series after Vikings Go Wild and Vikings Go Berzerk.

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