Yggdrasil aiming for the top

Yggdrasil aiming for the top

Friday, May 15, 2015 Totally Gaming
CEO Elmqvist has big ambitions for 2015

Chief executive Fredrik Elmqvist wants Yggdrasil to be one of the top online casino games suppliers by the end of 2015 after announcing a positive start to the year.

The provider of instant RNG lottery games, live lotto and online and mobile casino games has grown exponentially in the last 18 months, with 22 operators now signed up to use its services compared to just two in December 2013.

Now Elmqvist has told TotallyGaming.com that the company – whose clients include Betsson, Unibet and Mr Green - has the product offering to match its growing influence, after a series of operational developments in the first quarter, including the launch of its HMTL5 framework, iSENSE 2.0.

“The key advance has undoubtedly been the launch of iSENSE 2.0, which allows for tandem drops where desktop and mobile games are launched simultaneously,” said Elmqvist, former head of account management and chief of global market operations at Net Entertainment.

“By the end of 2015 I genuinely think we will be considered to be in the top three or four online casino games suppliers.”

In Q1, Yggdrasil, which is headquartered in Malta, has also launched its first progressive jackpot, Joker Millions, with four operators, including Betsson and Cherry, signed up to use it. The firm has also launched Infinite API for Gamification, signed a deal with Sportingbet owner GVC and its products now support 24 languages and 35 currencies.

During the period, Yggdrasil has also opened a new office to house a software development team in Krakow, Poland, but Elmqvist is keen to explain that the company is managing its rapid growth through further investment. 

"We apply a phased approach where we methodically invest based on the achievements we make," Elmqvist said. “When we saw commercial traction at the end of Q4 we rapidly made a decision to invest in our IT hub in Poland.

“When we saw further traction we decided to take over platform and client development in-house. Client development is now fully managed in-house, after the successful launch of iSENSE 2.0, while the platform will be 100 per cent in-house in Q3. Much of this has actually made operations cheaper and more streamlined.”

Elmqvist added: “One of the major challenges is always to find the right people that can make this agile approach a reality, and so far I think we have done well.

“One way of spending the cost savings from operations is to invest more in product, which is what we are doing now.

“Every game goes out with greater investment and we have a number of new features coming out very soon that are pretty spectacular.”

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