Wild West theme for latest SkillOnNet white label partner

Wild West theme for latest SkillOnNet white label partner

Wednesday, June 27, 2018 Posted by Luke Massey
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Players on Cozino.com will have access to more than 1,200 games

New online casino site Cozino.com has targeted the UK, Germany and the Nordics after becoming the latest white-label partner for SkillOnNet, the platform provider behind the PlayOJO brand.

Operated by FortunaGaming.com, Cozino.com has been positioned as a premium brand with a “Wild West” theme, designed for players who want to feel part of a fun, friendly and inclusive environment.

The SkillOnNet platform comes with a portfolio of more than 1,200 games from the likes of Microgaming, NetEnt and Yggdrasil, as well as localised payment options.

Jerry Land, VP of B2B Solutions at SkillOnNet, told TotallyGaming.com: “Cozino has a Wild West theme, but players do not need to worry about bandits as the real USP is that the site is fun and friendly. It offers the best games from all the major suppliers, as well as a world-class customer support function and generous VIP packages.

“The platform also includes an AI game recommendation engine the suggest titles using an algorithm that incudes player activity, date of release, country popularity, characters and themes. This ensures that the best games are shown to the right players in the right countries.”

The updated platform from SkillOnNet is also notable for its mobile focus, with search filters in place to help players to find their favourites slots and table games.

It also comes with intuitive registration software and a powerful back office featuring CRM tools, while Cozino will bring its own in-house SEO, PPC and digital marketing techniques to the brand, as well as a medium-term plan for above-the-line and TV campaigns.

Totally Gaming says: The presence of games from top suppliers isn’t really a new thing, but it’s interesting to learn that the SkillOnNet platform features an AI tool that suggests titles based on player activity, date of release, country popularity, characters and themes. The Cozino release is timely as it will be presented to affiliates at next month’s iGB Live in Amsterdam.

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