Sport and live casino collides in latest Playtech & Ladbrokes Coral collab

Sport and live casino collides in latest Playtech & Ladbrokes Coral collab

Monday, July 9, 2018 Posted by Craig Davies
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Next stage in developments

Following its successful Cheltenham Festival themed roulette room, Playtech and Ladbrokes Coral have collaborated yet again to develop the “first ever” sports solution that will directly integrate with live casino.

Detailed as the “next stage” in a series of developments, the cross-over will see Playtech’s new bet slip solution allow Ladbrokes Coral customers to follow live odds and action without leaving the table.

Kevin Kilminster, head of live casino innovation for Playtech, added: “The new Ladbrokes Coral integrated bet slip is a significant step forward for the live casino experience. Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events.

“With everything they need to place sports bets fully incorporated into the live studio, it’s a more convenient and engaging experience for the players. This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the live casino client. Owing to our unique omni-channel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”

Developed with a mobile first focus, players can place bets without leaving the table and staying fully up-to-date on the action at the same time, with automated content to be delivered courtesy of Fresh8.

The fully tailored studio, which will be available 24/7, features roulette operated by sports trained dealers, who will provide match commentary throughout each World Cup game.

A dedicated video wall is also designed for a more immersive experience, which will display major game events and match statistics.

Antonio Ruggeri, live casino product manager for Ladbrokes Coral, explained: “Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip.

“This technology adds a brand-new dimension to our live offering, and is a great opportunity for players who enjoy sports betting to try out the live casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”

Totally Gaming says: Crossovers can arguably be key in fresh engagement and/or retention, and there’s no better way to achieve either of those goals than be integrating the most popular sport in the world into your offering. It remains to be seen what success this sports solution integration has during the remaining period of the World Cup., and beyond, but coming off the back of other successful link-ups, the path seems to be clear.  

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