Scientific Games showcases its growth with latest Equinox launch

Scientific Games showcases its growth with latest Equinox launch

Friday, February 23, 2018 Posted by Joseph Streeter
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The Equinox terminals have proved popular with UK bookmakers

Scientific Games Corporation has continued its growth, detailing that its UK division has successfully rolled out a trial of its new dynamic range of terminals, with the installation of the new Equinox range across 100 Ladbrokes and Coral stores nationwide.

Over the last 12 months, SG Gaming and Ladbrokes Coral Group have been working in partnership preparing to install the new terminals. Selected Ladbrokes and Coral sites across the UK now operate a mix of Equinox 2.4 and Equinox 2.7 terminals, which feature red and blue LED bezels that have been customised to fit the retail brands and complement their existing retail gaming offering.

The Equinox 2.4 features three 24” HD screens whilst the Equinox 2.7 benefits from three larger 27” HD screens with both offering directional sound systems to create an immersive gaming experience. The terminals also feature ‘Privacy Mode’ – a unique industry innovation which provides discreet gameplay on the fully interactive new 15.6” V-Deck+™ button panel. An integrated barcode reader for scanning directly from a smartphone also allows the player to easily redeem free bet rewards, creating a seamless customer journey.

The Ladbrokes deal was followed up by SG Gaming also announcing a deal to commence in a trial with its new Equinox 2.4 terminals across Paddy Power in 30 shops.

Phil Horne, chief executive of SG Gaming, stated: “SG Gaming is a leader in the gaming industry and there are a number of factors that have allowed us to move to that elevated position. First of all, we produce a significant array of quality products and services for our customers against a backdrop of putting our customers first.

"For example we have a talented group of engineers, content developers and with a very experienced support cast, we can provide a one stop shop for a series of solutions for customers from the betting industry, the casino sector as well as the arcade and bingo sector.”

He added: “In 2018, product development is going to be key, we entered the casino sector in 2017 and one of the products we’re enhancing in that environment is the development of the progressive mystery jackpot. That will be key to how we expand our involvement in the casino sector.”

Totally Gaming says: Prioritising player enjoyment is going to be a key factor for operators seeking success in 2018; this is clearly a key focus that has driven the design of SG’s new Equinox terminal. Within the current market, trialling in Paddy Power stores will provide a strong exhibition of the new innovative terminals.

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