Scientific Games powers Hard Rock Atlantic City’s gaming offering

Scientific Games powers Hard Rock Atlantic City’s gaming offering

Friday, September 21, 2018 Posted by News Team
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Venue opened its doors in June this year

Scientific Games has continued its long-running partnership with the Seminole Tribe of Florida to power the gaming floor at the tribe’s newly-opened casino, the Hard Rock Hotel & Casino Atlantic City. 

The solutions giant installed product systems such as its Elite Bonusing Suite, Beverage Ordering System, as well as its SDS Slot Management System for game accounting and player tracking data collection on the casino floor. The venue opened in June this year.

This is complemented by the CMP Casino Management System, which provides a centralised accounting, player and promotions management. Marketing and video are then displayed to players via the iVIEW4 and iVIEW DM touchscreen interfaces. 

These systems are supported a suite of gaming products, including more than 500 slot games and over 20 table games. 

The Hard Rock Atlantic City’s owner, the Seminole Tribe, is one of Scientific Games’ largest systems clients in Southern Florida. 

"We have a long-standing partnership with Hard Rock and the Seminole Tribe, which has included collaborating on innovative new technologies for casino operations which enhance both the employee experience and as well as the end customer experience,” Scientific Games senior vice president of gaming systems Cath Burns explained. 

"This collaboration has given Scientific Games valuable input and feedback in developing our top-tier systems and gaming products, which we hope has helped give Hard Rock a competitive advantage in their markets and with their players."

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