PWR.Bet unites with Income Access for affiliate programme

PWR.Bet unites with Income Access for affiliate programme

Friday, May 4, 2018 Posted by Joseph Streeter
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PWR.Bet has spent the last two years developing its casino offerings

Continuing its strategic approach to growth into the online casino space, PWR.Bet has unveiled its affiliate programme with Income Access.

The group, which for the past two years has been working on and progressing its online and live casino offering, has outlined that to celebrate the launch of the new PWR.Bet online casino and its accompanying affiliate programme, it’s offering 50% revenue share and no negative carry-over to the first 100 affiliates who join its programme.

Commissions will revert to 40% afterwards. Deals can also be tailored to individual affiliates upon request, options include cost-per-lead (CPL), cost-per-acquisition (CPA) and hybrid structures.

When asked how affiliate marketing can help boost the launch of PWR.BET, CEO of Income Access, Lorenzo Pellegrino, told TotallyGaming.com: “PWR.Bet has employed a very strategic approach by simultaneously launching their new online casino brand and corresponding affiliate programme. With any new product offering, it’s important to balance cost-effectiveness with the need to bolster brand visibility and resulting site traffic.

“In the case of PWR.Bet, the objective is to leverage the affiliate channel to achieve steady and consistent growth by enhancing player retention and maximising return on investment. The key to all of this is building strong, mutually beneficial affiliate relationships.”

PWR.Bet detailed that it chose to work with Income access for two main reasons, emphasising the affiliate platform had a “high level of sophistication” and an “ability to optimise affiliate campaigns”.

The group also outlined that would utilise the data “to map-out channels of interest for our affiliates, while also continuously teaching ourselves about user behaviour”.

Totally Gaming says: Coinciding the launch of its affiliate programme and its online casino brand, can be a smart move for PWR.Bet, as it looks to continue on the road to long term success. Opting to work with Income Access means that PWR.Bet are in a positive position to set up a strong affiliate programme that will bolster its launch.

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