PokerStars #raiseit to the next level with Cristiano Ronaldo

PokerStars #raiseit to the next level with Cristiano Ronaldo

Friday, November 25, 2016 Posted by Luke Massey
The inaugural #raiseit campaign delivered 40 million video views

Eric Hollreiser has lauded Cristiano Ronaldo as the perfect spokesperson for PokerStars’ recent Beat The Clock and #raiseit campaigns.

The Real Madrid and Portugal superstar was joined by American basketballer Dwyane Wade for the company’s #raiseit campaign which was launched this week. Ronaldo and Wade battle it out by responding to challenges set by the other in a series of videos posted on social media.

Wade’s ‘Superstar Wake Up’ kicked off the three-month series, which Ronaldo responded to by showcasing his own ‘early morning skills’ in a video captioned ‘Open your eyes @DwyaneWade - this is how I wake up’.

Hollreiser, the Director of Corporate Communications at PokerStars, told “PokerStars SportsStar Cristiano Ronaldo is fiercely competitive and thinks strategically. These are qualities that attract people to poker and why Ronaldo is a great spokesperson for our Beat The Clock and #raiseit campaigns.

“We hope that not only will #raiseit continue to engage with Ronaldo’s fans and Dwyane Wade’s fans, but also welcome an even wider audience to the world of poker. We anticipate #raiseit will continue to be very popular.”

Ronaldo commented: "Challenges often bring out the best in people and #raiseit is all about that so I'm really happy to be part of it. Creating these videos allowed Dwyane and I to showcase some crazy tricks, and take each other on outside of the pitch and court.  I think I have set the bar high for Dwyane, so we'll see what kind of skills he brings to the table in the next few months."

Totally Gaming says: PokerStars identified Cristiano Ronaldo and Dwyane Wade as the perfect representatives for a campaign which has been developed as a fun take on the poker mentality of raising the stakes and getting ‘one-up’ on your opponent. The company are hopeful that it will prove even more popular than the inaugural #raiseit campaign featuring Neymar Jr and the Brazilian Ronaldo, which delivered over 40 million video views.

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