PlayOJO expands into the Swedish market

PlayOJO expands into the Swedish market

Friday, February 9, 2018 Posted by Joseph Streeter
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The Swedish launch was accompanied by a multi-million-SEK TV and online advertising campaign

Online casino operator has taken its unique approach to fairness and transparency to Sweden, launching to players in the country for the very first time.

The online launch has been boosted by a multi-million-SEK TV and online advertising campaign, which aims to educate players about PlayOJO’s ethos – to be a fair online casino that gives players more control over their money.

This disruptive challenger brand has made a big impression in the UK with its approach to responsible gambling. It is open and honest with its terms and conditions, marketing, promotions and bonusing, and believes the money players win should be theirs. All wins from free spins are paid in cash and without wagering requirements.

Its innovative OJOplus rewards players with money back on every single wager win or lose, which can be withdrawn into their wallet at any time. All bonuses and rewards come with no wagering requirements ever.

Ohad Narkis from PlayOJO told “This is very important for us. PlayOJO is a challenger brand that challenges the online casino industry on its lack of transparency and fairness. We acknowledge that many regular online casino players have a low level of trust in casinos due to their restrictive bonus terms and not putting players first.

“This is why we decided to launch in Sweden with ‘’The fair casino’’ tagline and our creative execution and player communication is advocating a better fairer alternative to the traditional casinos. We’re making a huge efforts to try and educate players to expect more from their online casino brands and believe that once players realise that there is a casino in PlayOJO that gives them full control of their money, without having to worry about falling foul of some sneaky T&Cs they will welcome us with open arms.

Looking ahead to 2018, Narkis added: “In 2018 we will continue to focus on our core UK market where we experienced great success in 2017.  We still have a lot of work ahead of us, reinforcing our brand positioning and reaching out to new audiences in an effort to increase our market share.

“We will continue to invest heavily in growing our business in Sweden in what we hope will be a transformation year ahead of market regulation. In addition we’re always on the look-out for new opportunities in mature and competitive regulated, or soon to be regulated markets, where PlayOJO can challenge and shake up the incumbent industry.”

Totally Gaming says: As PlayOJO  looks to expand in the Swedish market, it will be of the utmost importance that it continues its strong marketing campaign in order to build a presence within the competitive region.

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