Northern Lights shows statement of intent with double deal

Northern Lights shows statement of intent with double deal

Monday, April 30, 2018 Posted by Michael Lawson
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The company has offices in Manchester and Stockholm.

Online gaming startup Northern Lights Gaming has struck deals with industry giants SG Gaming and Yggdrasil.

In doing so, the firm has become the first independent game studio to develop on the Yggdrasil Game Server Masters programme.

The deal means that Northern Lights’ UK-focused slots will become available to Yggdrasil’s operator partners, while Yggdrasil will provide access to Boost, its collection of in-game promotional tools, allowing studios to develop their own versions of these tools.

Based out of Manchester and Stockholm, Northern Lights was formed in 2017 by a group of industry veterans including ex-Barcrest and WMS executives.

Andrew Goodale, Northern Lights CEO, told “Both deals were huge, I don’t care how small or big you are, to get onto both of these platforms is just immense! We know how difficult it can be without the right distribution and both platforms are amazing.

“With SG Digital their distribution is second to none which gives us the opportunity to reach most of the gamers out there across Europe. As mentioned, our approach is to be quite selective with whom we partner with, we want to work with the best brands on the market!

“With the Yggdrasil master’s platform it was a real honour to be the first external developers to be chosen to develop on this platform. Their games are always innovative along with superb build quality, and I’m really excited to get games on their Boost platform and see how we can utilise this great functionality to drive customers to our games.”

Totally Gaming says: Northern Lights may well be a relatively new gaming firm, but it more than makes up for that in the vast experience. Striking deals with two of the largest firms in the igaming world speaks for itself.

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