NetEnt eyeing the LatAM market

NetEnt eyeing the LatAM market

Tuesday, December 6, 2016 Posted by Sam Cooke
NetEnt had entered Mexico via a deal with Codere

NetEnt continues to expand globally in regulated markets with its innovative digital gaming solutions and has now signed an agreement with Spanish gaming operator Codere to enter the online market in Mexico.

Björn Krantz, Managing Director of NetEnt Americas LLC, stated: "I am really excited to enter the regulated online casino market in Mexico together with Codere. This is our first market entry in Latin America and marks another milestone as we follow our long-term strategy to enter and grow in new regulated markets."

We caught up with him for a further word about NetEnt's plans in LatAm and move into Mexico.  

Totally Gaming: How significant a move is this for NetEnt, and how big is the online casino market in Mexico?

Björn Krantz: We are delighted to take our first steps into Latin America. We believe that LatAm holds strong long term growth prospects, so it is a region that we are monitoring. Our market entry agreement with Codere marks an important milestone, as we continue to expand our footprint across regulated territories in the Americas. Considering that Mexico has a population of 122m people, and with mobile penetration already predicted to reach approximately 70% during 2017, it’s certainly one of the most important emerging markets. We are very excited to help drive the regulated online casino market forward in Mexico.  

TG: 'The first steps in Latin America'. Where is next on the agenda?

BK: We are constantly assessing ways in which to develop our business. In terms of new markets, there are many factors that contribute towards our approach and decision-making process, chief among which are timing, and the commercial viability of local market entry requirements.

We are closely observing regulatory developments throughout LatAm. Depending on how a particular regulated market fits with our strategic long term growth agenda, we make an evaluation on market entry accordingly. Beyond Mexico, we are optimistic further developments in the region are not far away. We hope that Brazil will push through its online gaming regulation soon, while regulatory discussions in Colombia look to be relatively advanced.       

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