NetEnt explains US simulated gaming deal

NetEnt explains US simulated gaming deal

Monday, September 14, 2015 Totally Gaming
NetEnt said it wants to build its US brand

NetEnt said it hopes to further its brand in the US by entering the simulated gaming sector.

The digital gaming solutions provider has signed an agreement to supply games to land-based casino operators’ websites through GameAccount Network’s Simulated Gaming platform.

Simulated Gaming does not include real-money bets, with players using virtual currency and potential winnings being non-cash, and while direct revenue is likely to be negligible, Björn Krantz, managing director of NetEnt Americas, said the company is hoping for long-term benefits.

“We are very excited to be entering the simulated gaming market,” said Björn Krantz, managing director of NetEnt Americas. “The agreement with GameAccount will allow land-based casinos in the US to introduce NetEnt’s online casino games to their player community ahead of possible state regulations.

“The opportunity to build early recognition and loyalty regarding our best-in-breed gaming titles fits perfectly into our long term growth strategy in the US.” 

NetEnt said it is planning a “phased rollout approach” of its simulated gaming operation, with the company having recently been given a waiver to operate in New Jersey through its deals with and Borgata. 

Dermot Smurfit, chief executive of GameAccount, added: “We are delighted to support NetEnt’s entry into the US market and on behalf of our land-based casino operator clients we welcome their compelling gaming experience onboard our Simulated Gaming platform.”

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