NetEnt applies for Pennsylvania gaming licence

NetEnt applies for Pennsylvania gaming licence

Wednesday, September 19, 2018 Posted by News Team
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Supplier also launches affiliate programme

Swedish casino specialist NetEnt has submitted an application to the Pennsylvania Gaming Control Board for a licence to supply its content to operators in the state.

The supplier is looking to secure partnerships with the state’s land-based casinos, which are in the process of developing their iGaming offerings. Eleven of the states thirteen casinos have secured licences to offer slots and table games, with each permitted to partner iGaming suppliers to power their offering. 

Seven unclaimed licences, including two for slots and table games, are to be offered to out-of-state operators. 

“We are excited to continue our strategic expansion in the US. We have enjoyed success in New Jersey and believe that this will continue in Pennsylvania,” NetEnt Americas managing director Erik Nyman said. “We will launch with a mix of our table games, video slots, jackpot games and unique features like free spins that have been greatly appreciated by our customers and their players. 

“Our ambition is to be live in Pennsylvania as soon as the market opens.”

In other news, NetEnt has beta-launched its own affiliate business. This has seen the supplier launch a new, dedicated games section on NetEnt’s website, allowing slot fans to try out its games for free and receive bonus offers from operators.

It has been designed to allow players to familiarise themselves with NetEnt content, and incentivise them to go on to play real-money games. At launch, the section features offers and bonuses from LeoVegas, Casumo, Cashmio and ComeOn.

“This is both an important and natural step for us, positioning us in an attractive part of the value chain, as we continue to offer the ultimate entertainment experience,” NetEnt chief executive Therese Hillman said. “This new strategic initiative is a great way for us to strengthen our relationship with both operators and players.”

“We know that we create entertaining slot games and our brands have a strong position on the market with a lot of fans and dedicated players. Through our affiliate site we’ll be able to supply operators with traffic and provide Netent fans with great content and offers when they play our games.”

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