Maple Marketing marks PlayOJO launch with first UK TV advert

Maple Marketing marks PlayOJO launch with first UK TV advert

Thursday, March 30, 2017 Posted by Luke Massey
PlayOJO officially launched its UK online casino last month

Maple Marketing, the operator behind PlayOJO, has launched a first UK TV campaign for the online casino, with an advert that reflects the company’s “bold and daring” creative approach.

‘Not Bad for an Online Casino’, which will be broadcast on Channel 4, Sky and selected digital channels, has been created by London creative marketing agency 101. The advert features British actor Geoff Bell, a star in ‘The Business’, ‘Green Street Hooligans’ and ‘Kingsman: The Secret Service’. He also played the captain of England's football team, Gary Wackett, in ‘Mike Bassett: England Manager’.

PlayOJO officially launched its UK online casino services last month, and targeted delivery of a “fairer proposition” and “fresh alternative” to established casino operators, with better rewards and clearer bonus incentives.

Ohad Narkis, co-founder at Maple Marketing, told “Our creative approach is bold and daring and we believe that the TV ad reflects this. We are a different casino to any other in the marketplace and using a well-known British actor, Geoff Bell, certainly makes this a high impact and more engaging advert. TV is undoubtedly the best marketing channel to enable us to reach a greater audience, quicker than any other medium.

“It’s also something that we always planned to do; however, due to the huge response since our casino launching, we moved the TV campaign forward. With the feedback we’ve had from affiliates, the take up from our digital marketing campaigns, and our experience of launching several online casinos within the industry, we can confidently say that this has undoubtedly been one of the largest and most successful launch of a new casino brand.”

Totally Gaming says: For such a new online casino, they are putting the investment and marketing resources into PlayOJO to make its UK launch a success. By utilising a well-known British actor for an engaging TV advert, they are confident of making a quick start in this country.

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