Juegos Miami: Event could transform LATAM gaming

Juegos Miami: Event could transform LATAM gaming

Monday, March 21, 2016 Totally Gaming
Marcelo D'Amato said the event could change the direction of gambling in the region

Marcelo D’Amato, chairman of Juegos Miami, believes that the gaming industry in Latin America could be transformed by the launch of the event.

D’Amato, who is President of Asociacion Chilena de Casinos de Juegos (ACCJ) and Executive Director of Latin Gaming, said that Juegos Miami will bring together the region’s gaming ecosystem for the first time, with every type of operator and regulator able to openly discuss the future of the sector. He added that the timing of the event could not be better, with changes to laws, technology and customer habits meaning that this is a crucial period.

D’Amato has worked closely with organisers Clarion Events and Urban Expositions, in identifying key stakeholders, speakers and incorporating the topics up for discussion at Juegos Miami, which takes place in Florida from May 31 to June 3.

“I sincerely believe that Juegos Miami will set the stage and will provide the opportunity needed to openly debate most of the major issues the industry is currently facing,” said D’Amato.

“Ultimately, this will provide visibility to the most relevant topics the sector is facing. By bringing everyone together at this strategic event, both regulators and operators will learn from shared experiences and this will help in the evolution of the Latin American casino industry.

“I believe new and improved regulation throughout the region will create countless opportunities, large and small, from long-term land-based casino concessions to online gaming licences.”

D’Amato explained that the strict focus of Juegos Miami means that the experts assembled, whether from the region itself or travelling from other areas, can for the first time concentrate their efforts on the emerging Latin America and Caribbean industry.

“The larger shows, like ICE Totally Gaming and G2E serve the world market, but have a greater focus on Europe and the US respectively, they don’t focus on Latin America,” D’Amato said. “Our region is at a different place on the gaming lifecycle.  

“This event takes place at a moment in time where significant legislative efforts are being made to regulate gaming in most major markets of the region, to get the best results from the coming regulation. We must share experiences, and look at what has and has not worked, and why.

“This is also a time of increasingly competitive markets and a shrinking customer base, with casinos forced to innovate. The communication age has produced a new kind of customer, one with different wants and needs, and we must reconfigure our product in order to reach them.”

D’Amato will open the conference section by welcoming attendees on June 1 before introducing a discussion entitled ‘The Paradigm Shift In Casinos’. With his many years of experience in the industry, D’Amato is keen to assess the changes needed to win over a younger audience. 

“The session begins by recognising a major change in customer preferences," D’Amato said. "People born after the 1980s were brought up in the communication age - an age of computers, cellular phones, arcade-style games played on home gaming consoles. Today, casino gaming floors are full of slots and games that do not particularly appeal to this customer.

“Casinos must rethink their land based product offerings and shoot to have online presence if they wish to appeal to this customer base.”

- Juegos Miami takes place at The Biltmore, Coral Gables from May 31 to June 3. For more information visit To apply for your invitation* visit and to find out more, follow @JuegosMiami on Twitter and visit the event’s Facebook page for further information and the latest updates.

Attendance at Juegos Miami will be limited to senior decision makers (owner, director, C-Level exec) from operating companies (private and public including state lotteries), government and regulators from the Latin America and Caribbean region.

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