Isle of Capri gets social with Lady Luck brand

Isle of Capri gets social with Lady Luck brand

Friday, August 19, 2016 Posted by Andy McCarron
GAN is bring its Simulated Gaming concept to Isle of Capri's operation

Casino operator Isle of Capri has embraced the concept of social gaming though the formation of a new interactive division and the launch of a new Lady Luck social casino on the GAN Simulated Gaming platform.

Isle of Capri Casinos CEO Eric Hausler said the company has spent some time finding the right solution. “The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady Luck lifestyle brand online,” he said. “We undertook due diligence on potential vendors and GAN’s specialized B2B focus with their ability to deliver a social casino product experience has enabled Isle of Capri to build an internet gaming business online which we believe will enhance our player loyalty and broaden the demographic appeal of our Lady Luck brand.”

The responsive web application and counterpart native mobile apps for Apple and Android devices were custom-developed by GAN over a multi-month period in H1 2016 in order to meet the requirements of the operator of 16 US casinos.

Isle of Capri is hoping that can deliver a unique and differentiated product experience to serve the specific needs of their existing casino patrons as well as the broader social casino market.

Dermot Smurfit, CEO of GAN commented: “GAN has been working with Isle of Capri to bring their iconic Lady Luck brand to life online as a global contemporary lifestyle brand build around GAN’s compelling Simulated Gaming experience and supported by Isle of Capri’s multi-State network of casino properties.

“This evolved product offering is built on the bedrock of GAN’s proven real money internet gaming platform and represents a state-of-the-art differentiated product experience designed to appeal to the global social casino market as well as serving the highly specific needs of our client’s audience of existing US casino patrons.”

It’s been a busy few months for GAN, which has finally been able to announce details of its biggest US deal to date with the Chickasaw Nation – owner of 20 regional casinos properties in Oklahoma. While the deal was known about earlier on this year, the identity of the customer was kept under wraps until the relevant licences had been secured. 

Bill Lance, Secretary of Commerce at the Chickasaw Nation, commented: “We were particularly interested in this partnership because, unlike many casino equipment manufacturers that also operate competing social casinos online, GAN does not operate its own B2C social casino.

“The Simulated Gaming model integrates with our on-property rewards program and will serve as a vehicle to explore the fast-growing US social casino market. The GAN model will also introduce our brands and gaming opportunities to a nationwide audience of casino game players.”

Totally Gaming Says: More and more US casinos are making a real push into the social casino space, ostensibly so that they are perfectly positioned to plug straight into the real money gaming channel if online gaming becomes legal at a Federal level. However there is also great value in casinos being able to extend their brands away from the bricks & mortar premises and carry on the conversation with their customers in their own homes. 

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