Innovation key for slots players – Vera&John

Innovation key for slots players – Vera&John

Wednesday, May 20, 2015 Totally Gaming
Kristel Tonna wants V&J to be at the forefront of developments

Vera&John (V&J) has revealed to that it wants to lead innovation in online slots after signing an exclusive deal to offer a new concept from Yggdrasil.

The Scandinavia-facing gaming operator will be the only company to supply the new Super Free Spins until June, and head of gaming Kristel Tonna has said that the deal highlights the company’s strategy of presenting leading-edge offerings to its customers.

Super Free Spins allows operators to hand out an infinite number of free spins to different player segments with variable stop criteria like single big wins or hitting certain game features in a slot game.

“This feature enables us ​to ​continue to build and deliver a more tailored and relevant player experience​,” Tonna told “Plus it is simply more rewarding - players are guaranteed an outcome from free game play.

“We are fortunately at the forefront when it comes to the desire, ability and agility of our team​ in an effort​ to drive innovation in casino entertainment.​

“​V&J is committed to delivering a more fun, relevant and rewarding player experience. This opportunity allowed us to participate in the development of games and features and gave Yggdrasil the opportunity to bridge the gap that often exists between game provider and the end user.”

Launched in 2011 by Dumarca Gaming, V&J is now part of Intertain and provides more than 800 online game products for both web and mobile use including slots, jackpots, live casino and table games such as blackjack, baccarat and roulette.

V&J has been impressed with Yggdrasil’s products and hopes to work closely with the developer in the future.

“We greatly look forward to driving and participating in ​similar ​opportunities​ in the future​. The team at Yggdrasil has made this a superior experience for us and we trust this will resonate in the feedback from our customers," Tonna said.

“We believe that true dialogue and partnership with our game providers is ​of the utmost importance and this ​collaboration clearly shows that Yggdrasil and V&J are committed to delivering on this promis​e to players.”

Fredrik Elmqvist, chief executive of Yggdrasil Gaming, added: “Standard free spins are the most common promotion in online slots, but they have become pretty boring for players. There’s nothing new and often they don’t win anything which is why we have launched Super Free Spins.

“This concept gives operators the chance to provide their players with a ‘spin until you win’ mechanic on high variance games, which is a first for the industry.” 

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