How leftover soap helped win an award for Caesars Entertainment

How leftover soap helped win an award for Caesars Entertainment

Friday, July 1, 2016 Posted by Andy McCarron
Jan Jones Blackhurst said Caesars was 'humbled' by the recognition

US casino operator Caesars Entertainment Corporation has again been recognised for its civic engagement, a practice typified by its approach to waste and the environment.

Caesars has made the Civic 50, an initiative that sets the standard for corporate civic engagement by honouring the companies that leverage their time, talent, and resources to improve the quality of life in the communities where they do business.

One of the highlighted initiatives at Caesars that helped the operator onto the list was how it deals with soap. It explained: “Housekeepers collect partially used soap that is then sterilised, recycled and donated to families at risk of preventable diseases. These and other efforts of the company’s CodeGreen environmental program, most of which are done as part of the job, have yielded impressive results. The company diverts 44 percent of its solid waste from landfill.”

Jan Jones Blackhurst, Executive Vice President of Government Relations and Corporate Responsibility at Caesars Entertainment, commented: “The Civic 50 recognises Caesars Entertainment's broad-based commitment to corporate responsibility, including our environmental concern, economic development and volunteerism, employee well-being, and ethical business conduct.

"We are humbled to be in such remarkable company, and grateful for the recognition of our positive business and societal impact."

The Civic 50 is the only survey and ranking system that exclusively measures corporate involvement in communities and was developed in partnership with a high-profile working group of researchers and industry thought leaders. Dozens of corporate advisors provided strategic guidance on the program's objectives, including defining indicators, developing methodology, and identifying partners and participants.

Another element of corporate life that Caesars was lauded for was its ‘robust wellness program’ which has contributed to employee health improvements over a three-year period, including an 11 percent total cholesterol health risk reduction, seven percent blood pressure risk reduction and 12 percent glucose risk reduction.

Caesars said that this investment in health and wellness also made a business impact through reductions in medical claims and operating costs.

Among other initiatives, Caesars' integrated company-wide citizenship strategy includes a HERO employee engagement initiative through which employees volunteer more than 200,000 hours each year, a Responsible Meeting program that allows customers to host eco-friendly events with sustainable options and a commitment to diversity - 41% of property and corporate managers are women, and 36% of property and corporate managers are minorities.

The firm also invests in the community with the Caesars Foundation donating more than $70 million to local non-profit organisations.

Totally Gaming Says: “Considering gambling is perceived as a vice industry and rarely likely to have any political goodwill, it is doubly important for companies in the sector to be seen as a force for good. Not only does it work well for recruitment and employee retention, but it also helps fight the negative image that gambling has in public and therefore with politicians.”

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