Hard Rock Casino headlines William Hill’s Mississippi market XI

Hard Rock Casino headlines William Hill’s Mississippi market XI

Monday, August 6, 2018 Posted by Luke Massey
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The operator has secured sports betting deals with 11 casinos in the state

William Hill expects to assume “market leader” status in Mississippi, after securing sports betting agreements with eleven casinos in the state.

Subject to regulatory approvals, William Hill will provide sports betting risk management services and proprietary technology for both retail and on-premises mobile sports betting to the following:

Hard Rock Casino Hotel & Casino Biloxi, Island View Casino Resort (Gulfport), Palace Casino (Biloxi), Treasure Bay Casino (Biloxi) and WaterView Casino (Vicksburg), as well as six others.

All of these properties are expected to be live by start of the NFL season in September, while the operator will also provide retail and mobile/online sports betting to a soon-to-be-announced casino partner in West Virginia.

Meanwhile, William Hill is in advanced discussions with operators about deals that cover casinos in a further fourteen states in the US about similar sports betting agreements.

William Hill CEO Philip Bowcock said: “It has been an excellent start for us since PASPA was overturned. We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state.

“We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven agreements. The team continue to engage in discussions that cover a further fourteen states and they are doing a tremendous job.”

William Hill US CEO Joe Asher added: “We have had a great start in New Jersey and our team is working hard to launch our mobile product there, as well as getting ready to go live in Mississippi, West Virginia and elsewhere, subject to regulatory approval. There is a lot happening and we are very proud of our team.”

Totally Gaming says: These significant Mississippi market moves represent yet more US expansion for William Hill, who already operate more than 100 sports and race books in Nevada alone. William Hill remains at the forefront of legalised expansion in Delaware and New Jersey, while the company will also supply its operational expertise, risk management and trading data to support sports betting in Rhode Island, assuming the state’s lottery provider IGT is awarded the contract.

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