GVC expands Crystalbet casino offerings

GVC expands Crystalbet casino offerings

Monday, June 4, 2018 Posted by Craig Davies
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Georgian brand to receive comprehensive suite of content

GVC Holdings has lauded the enhancement of its Crystalbet property, marking a “game-changer” for the Georgian sports betting and gaming brand’s customers.

Following the acquisition of a 51 per cent stake in April of this year, the launch of a comprehensive suite of casino content marks an initial milestone in the integration of GVC’s proprietary, and licensed content, into its product line-up.

The development will see Crystalbet boosted by in excess of 150 titles from Yggdrasil, NetEnt and GVC’s in-house studio, with benefits including multimillion euro prizes and cross-device engagement, across PC, web and mobile.

Jay Dossetter, head of CSR and corporate communications at GVC, told TotallyGaming: “The roll-out of GVC’s gaming portfolio on to Crystalbet is a real game-changer for customers in Georgia.

“They will be now be able to enjoy a huge new range of top-rated titles and exclusive content, available nowhere else in the market. We believe this will help cement Crystalbet’s position as the premium sports betting and gaming brand in the country.”

GVC also details that it is to work with Crystalbet’s management team in the integration of CRM tools, aiding the brand to drive its customer acquisition and retention strategies.

Further products from the GVC portfolio are to be introduced throughout the year, including live dealer games, as well as additional content from leading third party suppliers.

Totally Gaming says: GVC has moved quickly to integrate gaming content with the Georgian online gambling firm, after finalising its acquisition on April 13. A number of key benefits have already been detailed, and with further expansions set to follow in the coming months, Crystalbet customers are set to be offered “the very best online gaming experience.”

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