Golden Nugget and SBTech reach sports wagering agreement

Golden Nugget and SBTech reach sports wagering agreement

Monday, July 23, 2018 Posted by Craig Davies
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Latest enhancement of its US footprint by SBTech

United States casino giant Golden Nugget is to integrate sports betting into two of its properties, after entering into agreement with SBTech.

The sports betting solutions provider, who have already agreed deals with Churchill Downs Inc and Resorts Casino Hotel, is to become the firms omni-channel sports betting supplier.

Covering a duo of Golden Nugget properties, provision to its Atlantic City, New Jersey (NJ), entity will see both online and land-based sports wagering covered, whilst Biloxi, Mississippi (MS) will receive a a full platform and sportsbook solution to its on-property business, with online sports betting not permitted in the state, and mobile wagering restricted to on-property.

Thomas Winter, SVP & GM of Online Gaming at Golden Nugget,commented: “Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process.

“In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”

Aiming to ensure the long-term success of the Golden Nugget sportsbook, SBTech is lauding the integration of its live offering, in addition to a number of mobile first features, “expected to boost in-play turnover from key demographics”.

Furthermore the specific design of a customisable front end, ensuring differentiation, with a bespoke trading strategy resulting in the offering of unique pricing for all US sports, have also been praised as key aspects of the new agreement.

Richard Carter, SBTech CEO, said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”

Totally Gaming says: This marks the third significant manoeuvre by SBTech within the US market, following May’s Supreme Court ruling that brought about the fall of the Professional and Amateur Sports Protection Act (PASPA). The company has stressed a “long-planned penetration of the US market,” and its footprint is certainly strengthening as the deals keep rolling in.

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