GiG continues commitment to increasing industry diversity

GiG continues commitment to increasing industry diversity

Tuesday, March 6, 2018 Posted by Joseph Streeter
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The Group has become a founding member of the All-in Diversity Project

Gaming Innovation Group (OSE:GIG) has underlined its commitment to improving diversity in the gambling sector by becoming a founding member of the All-in Diversity Project (AIDP).

The move comes in addition to GiG’s existing partnership with Girls in Tech focused on the engagement, education and empowerment of girls and women who are passionate about technology.

It comes as GiG celebrates its five-year-anniversary, hosting co-founder of Apple and legendary Silicon Valley tech wizard Steve ‘Woz’ Wozniak at a celebratory event in Malta.

Kelly Kehn co-founder of the All-in Diversity Project, told TotallyGaming.com: "If you look at other successful initiatives like the 30% Club and similar, the tipping point happens when CEO's truly embrace the idea and push for change. I think that's what you are seeing with GiG and All-in Diversity Project.

"It's important that each Founding Member of All-in brings something unique to the table. I think that GiG brings a CEO who truly embraces the need for change and has empowered his employees to create that change. With leadership like that on board, we are confident that we can make a difference for our industry."

GiG CEO Robin Reed commented: “GiG’s vision is to open up iGaming to make it fun and fair for all. By attracting a more diverse workforce, the gambling industry can not only improve its performance but make better decisions. Through All-In, we will become part of a bigger conversation involving more organisations to work on improving the joint diversity challenge faced by the industry.”

Speaking a few weeks ago at a Diversity workshop during ICE, GiG CMO Tomas Bäckman added: “Attracting strong female candidates to fill product, commercial and tech-related leadership roles is key.

“From a commercial point of view, GiG needs to speak to its female audience just as well as the male audience when thinking about the personalisation of our online casino products. Attracting strong female candidates to fill product, commercial and tech-related leadership roles is key.”

Totally Gaming says: As its five-year-anniversary coincides with the formal announcement of this partnership, GiG has affirmed that diversity is at the forefront of its thoughts. Furthermore, this is powerful endorsement of the All-in Diversity project, as it continues to build momentum.

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