Genting UK Casinos launches Nationwide SlotGuru Promotion

Genting UK Casinos launches Nationwide SlotGuru Promotion

Wednesday, January 10, 2018 Posted by Joseph Streeter
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SlotGuru is a multi-functional mobile application that takes the guesswork out of playing slots

Genting Casinos has made a commitment to the player education app for slots through a new partnership with SlotGuru.

SlotGuru, a multi-functional mobile application that takes the guesswork out of playing slots, will be actively promoted by Genting Casinos throughout its slot machine estate as it helps to better educate players and help enhance their Responsible Gambling initiatives.

Cecilia Paolino-Uboldi, Director & Global Head of Commercial Affairs at SlotGuru, told TotallyGaming: "The under representation of pertinent information in casinos to inform players about the different experiences available to them, with regards to slot machines, has been a long-standing issue.

"This is inconsistent with the wider practices of the industry, which is typically founded on encouraging responsible gambling behaviours and promoting social responsibility within venues. With their innovative way of promoting SlotGuru, Genting is demonstrating once more their commitment to excellence and best practices.”

She added: “Effective player protection starts with education, but only if we all realize that everybody has an active part in promoting it. This is why all stakeholders must join forces to deliver on that aim to ensure Responsible Gambling is given the priority it needs.

“The innovative approach Genting has taken means that  players can be readily informed of the SlotGuru tool at the point of play, helping them to make responsible decisions at the time they need it most. In doing this, Genting is ensuring their customers are informed, guided and, ultimately protected before they commit money."

SlotGuru is available free from both the Apple and Google Play app stores. Operators wishing to actively promote SlotGuru to their players can request marketing assets and support directly from SlotGuru.

TotallyGaming Says: Given that SlotGuru provides key information on slot games, including volatility, players can be confident of receiving a more tailored gaming experience. This partnership can inevitably be one that significantly improves increases levels of responsible gambling amongst Genting’s slots players.

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