Genting envisage "more focus and attention to affiliates" post-PASPA

Genting envisage "more focus and attention to affiliates" post-PASPA

Monday, June 11, 2018 Posted by Michael Lawson
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The firm admitted it will have to scale back affiliate operations.

Genting has outlined some of the ways in which it hopes to adapt its affiliate practises to the post-PASPA sports betting landscape. The UK casino operator admits that it has had to scale back the number of affiliates it works with, but noted that this means that “more focus and attention” can now be afforded to those affiliates that it continues to work with.  

Matthew Maunder, Affiliate Manager at Genting, told TotallyGaming.com: “I don’t think it [the repealing of PASPA] reduces our expansion capability. Certainly Genting, like most operators I’d imagine, have scaled back the number of affiliates they work with to allow us to have greater visibility and ensure compliance at all times.

“But as I said, this means that strategically we are able to give more focus and attention to the affiliates we work with. This is not only a sensible play but ultimately I feel we’ll be able to generate a greater volume of sports and casino players with greater lifetime values.

“For the affiliates we work with, that spells longer term revenue opportunities with a trusted and growing operating partner, which I’d imagine they’d view in a positive light.”

Totally Gaming says: The recent repealing of PASPA looks set to affect the US affiliate marketplace in a number of ways. Operators such as Genting are aware that they must act with caution to protect against reckless affiliates, and scaling back operations seems to be the most foolproof way of doing so.    

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