Gamblit Gaming: Esports can breathe new life into Vegas' casinos

Gamblit Gaming: Esports can breathe new life into Vegas' casinos

Friday, October 7, 2016 Posted by Andy McCarron
Can esports entice a younger demographic into wagering at casinos?

At the G2E in Las Vegas last week, Gamblit announced its new esports platform and revealed its plan to take over casino floors and help land based casinos become more appealing to a younger (21-45 years) demographic.

Darion Lowenstein, CMO of Gamblit Gaming, spoke to Totally Gaming about how the company is aiming to breathe new life into Vegas’ casinos. He said: “There’s an incredible wealth of opportunity, where the casinos are flooded with 21-45 year olds who want fun, social, entertainment experiences, but for the most part don’t engage in a lot of the former mainstay of Vegas – gambling. With our interactive, skill based and social games, people can have an experience more similar to a modern video game arcade while still enjoying the thrill of wagering with each other.”

He continued: “Bringing known hit titles like Into The Dead, which had over 60 million downloads on mobile phones, and making them a wagering experience, along with really fun multiplayer experiences like Gamblit Poker, are our way of revolutionizing the casino floor.”

With the notion of appealing to ‘millennials’ not a drastically new one, and the idea of more exciting skill focused games in place of slots one that has been discussed for some time too, TG put it to Darion why this hasn’t happened yet.

He responded: “It’s really difficult! There are a lot of very smart people in the casino industry, and like most established industries, it’s slow to change and bring in entirely new technologies – especially when you are dealing with people’s money! However we are pretty close to launching our Model G (Q4 in California, Q1 in Nevada) and the response from operators to focus groups has been overwhelmingly positive.”

Gamblit Gaming launched its G-Sports platform at G2E but also announced that its TriStations will not be active on casino floors until 2017 due to regulatory procedures and clearance. Lowenstein will be speaking at the upcoming Esports and Casino Resorts conference in Vegas later this month. It's being held at the SLS Vegas over October 25-26 and features a superb line up of esports and gambling industry figures. 

Totally Gaming says: Gamblit is not the only company aiming to bring esports to the casino floor, and this’ll be a part of the industry which doubtless sees a rising wave of competition in the next few years. With a deal in place with Caesars however Gamblit is one of those leading the way and is well placed to thrive off this growing interest from casinos worldwide.

Hard Rock Hokkaido

Hard Rock details plans for integrated Japanese resort

American football

Caesars strikes New York and NFL deals


AGS agrees $49m acquisition of Integrity Gaming

Scientific Games

Scientific Games settles Shuffle Tech patent case

Gaming Products & Services Directory

The essential directory for the gaming industry