Fantasy Springs extends digital presence through Scientific Games deal

Fantasy Springs extends digital presence through Scientific Games deal

Tuesday, April 7, 2015 Totally Gaming

Fantasy Springs Resort Casino in California has furthered its online presence after signing a new deal with Scientific Games.

Fantasy Springs, which is located in Indio, some 23 miles from Palm Springs, has launched a branded version of Scientific’s Play4Fun Network social gaming experience for its players. The move is hoped to build the relationship between the casino and its customers, who it is hoped will now play on the casino’s branded games from their mobile, tablet or desktop devices.

The agreement also develops the link between Fantasy Springs and Scientific, with the former already using the latter’s SG Universe product suite for personalised marketing communications through the casino’s Mobile Concierge apps.

“Deepening our relationship with Scientific Games Interactive is a logical step for our operation as we move closer to our goal of providing a rich and compelling connected player experience," Fantasy Springs general manager Paul Ryan said. “We want to provide our players access to their favourite casino content in as many formats and channels as possible.

“A social casino platform on web and mobile devices customised for our brand is an easy way to deepen our relationships with current players, while providing a differentiated offering targeting new additions to our loyalty database.”

The Fantasy Springs Play4Fun Network, which is anchored by casino content from the Bally, Barcrest, Shuffle Master and Williams game-development studios, is expected to launch online and on mobile devices the first half of 2015.

The company’s marketing for the service reminds casino operators that they can link up with customers even when they are at home, stating: “between trips to the casino floor, your players are rapidly increasing the time and money they spend engaged with social casino games on their computers, tablets and smart phones”.

Bob Hays, vice-president commercial, interactive at Scientific, said: “We are excited to expand our relationship with Fantasy Springs, and are proud they’ve chosen to adopt an incremental component of our SG Universe product suite to begin offering their players a rich social casino experience under the Fantasy Springs brand on their personal mobile devices.

“We’re confident their players will enjoy the slots and table-games content in our white-label social casino platform just as they do across the casino gaming floor.”

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