Extreme Live Gaming purchase “a major step” for Pragmatic Play

Extreme Live Gaming purchase “a major step” for Pragmatic Play

Friday, June 29, 2018 Posted by Craig Davies
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Potential of live dealer offerings lauded

The internationally growing appeal of live dealer games has been lauded by Pragmatic Play, as the firm continues its expansion strategies via the acquisition of Extreme Live Gaming.

Following online casino integration agreements with Mr Green, The Rank Group, GVC Holdings and Lottoland in recent months, the purchase of the suppliers marks a further step in Pragmatic’s commercial expansion strategies.

Following the announcement of the deal, from Novomatic Group for an undisclosed amount, Melissa Summerfield, Pragmatic Play’s Chief Commercial Officer, explained to TotallyGaming.com: “This acquisition marks a major step forward for Pragmatic Play. Few providers can match the rate at which we have expanded over the last 12 months, and bringing Extreme Live Gaming into the Pragmatic Play portfolio affirms our position as one of the industry’s foremost multi-product providers to regulated markets.

“Live casino continues to exhibit real growth potential, and the extra layer of excitement and interactivity that live dealer games bring to the table for players is clear. The range of unique games alongside classics like roulette and blackjack sets our services apart, and we are very pleased to have added this exciting product vertical to our portfolio.

“Combined with our mobile-first philosophy and industry-leading selection of innovative CRM tools, live casino is a natural extension to our offering.”

Certified by the UK Gambling Commission and the Malta Gaming Authority, this move also sees Pragmatic offer Extreme’s portfolio of slots, scratch cards and bingo, alongside its live dealer games.

Extreme Live Gaming operates ten tables, covering roulette, blackjack and baccarat, from its studios in London.

Totally Gaming says: Live casino offerings have grown an enormous amount in recent years, with further innovative developments coming thick and fast. This move by Pragmatic Play marks a significant manoeuvre within the vertical, strengthening the organisation’s position, and is a testament to the esteem of which live casino is held, as well as the potential it still holds moving forward.  

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