Expansion strategy sees Dench branch out into Latvia

Expansion strategy sees Dench branch out into Latvia

Tuesday, January 23, 2018 Posted by Craig Davies
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Deal with Klondaika behind extension

Dench eGaming Solutions, the B2B turnkey gaming platform, has announced that it has entered the regulated Latvian online gaming market, via a partnership with Furors, better known under the brand Klondaika.

Through this partnership the firm is to supply Klondaika with its Dench Core gaming platform, in addition to its fully automated marketing instrument Giselle.

Klondaika states that it is to keep its same marketing approach and bespoke use experience, while the firm utilised this new agreement to extend its brand presence and promote its products.

With the new offering pencilled in to go live in April of this year, Adrian Toshkov, COO and co-founder of Dench, has told TotallyGaming.com of the benefits this latest deal will bring: “It means quite a lot, we are a new platform provider and landing a deal with Klondaika, one of the well-established land-based operators in Latvia, is a great recognition of our efforts in 2017.

“Moving into new regulated territories is one of our main goals as it supports the investments we have made in our compliance and responsible gaming infrastructure.

“The recent ISO 27001 certification and the ongoing NMI certification are solid testimonials for determination to keep on growing in already regulated markets.”

Toshkov added: “We will be launching [the] Klondaika online gaming brand on the Dench Core platform and will try to bring in new marketing ideas to the market with our innovative retention tool Giselle.

“The bundle comes in handy for operators which have plenty of crazy ideas and never had the chance to execute them. Giving away bonuses on any kind of customer action or event has never been easier.”

Establish in 1993, Furors operated 29 slot rooms, working out at approximately 700 slots across Latvia, as well as the full size casino in its capital of Riga.

Totally Gaming says: Through this deal Dench continues its push to expand into regulated markets, and supports its investments as it aims to “become [a] multi-market compliant platform provider.” With the announcement of this new agreement, Dench are perfectly placed to springboard into the rest of 2018.

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