Estoril Sol gets online in Portugal despite challenging laws

Estoril Sol gets online in Portugal despite challenging laws

Tuesday, July 26, 2016 Posted by Andy McCarron
GAMING1's Sylvain Boniver said that SRIJ were 'very reactive'

The team behind the first licensed online casino in Portugal has complemented the country’s regulators, but admitted that some of the technical regulations were tricky to tackle.

GAMING1, the online casino expert and member of Ardent Group, has set up a joint venture with Estoril Sol, the Portuguese branch of the Stanley Ho’s Group, to launch The Estoril Sol Group currently owns three casinos in Portugal which covers over 64% of the land-based casino market in the country.

Sylvain Boniver, CEO of GAMING1, was happy to work with the Portuguese regulators to get the website live. He told “We have had a very good collaboration with SRIJ from the start. They’re very reactive.”

Boniver said that GAMING1’s technology has been designed to be flexible enough to fulfil any regulatory requirement, but warned that the industry might struggle with some of the technical requirements in the market. “However, I must admit that the rules in Portugal are really challenging, especially the ones related to the communication between the games, the platform and the players. Those specific rules will probably be very tough to implement for most of the platform and games providers.”

Bonvier says that the creation of this joint venture demonstrates GAMING1’s strength as an all-round partner, not just a provider.  “We are passionate about partnering with land-based operators who want to put their business online, as this really is part of our DNA and what makes us stand out from the rest of the industry.

“Our strategy at GAMING1 is to partner up with a leading land-based group in different regulated markets in order to help them efficiently extend their business online and face the competition coming from purely online companies. This is very much the DNA of our business.

“We have the same mindset as the land-based operators and we speak the same language as them. A group like Estoril Sol undoubtedly appreciates this. Our model is that we share the investment, we share the risks, we share the profits. It’s a pure win-win deal with full involvement of both partners which is key compared to a standard provider-customer relationship.”

Totally Gaming Says: If the Portuguese regulations are as tricky as suggested then Estoril Sol’s decision to go online via a 50:50 joint venture with GAMING1 seems like a sensible way to enter the online market. GAMING1 is tasked with using its expertise to navigate the regulations, while Estoril Sol works on maintaining the gaming brand.

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