Cross-selling appeal for Habanero’s ‘Knockout Football’ slot

Cross-selling appeal for Habanero’s ‘Knockout Football’ slot

Tuesday, June 19, 2018 Posted by Luke Massey
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The slot provider has embraced this summer’s World Cup action

A football-themed slot becomes a natural pick in the World Cup period, as the sport is on the mind of sportsbook customers and casino players during down-time in games or between fixtures.

That’s according to the Head of Sales at Habanero, the slots and table games provider that recently embraced this summer’s tournament in Russia by releasing ‘Knockout Football’.

Daniel Long marked the company’s latest five-reel slot launch by revealing how cross-selling football-based slots can help casino operators to boost acquisition and market share.

He said: “If the subject is on the minds of sportsbook customers and casino players, as we expect it to be over the course of the next month, then a football-themed slot becomes a natural pick during down-time in the games or between fixtures.

“It’s about giving players choice whilst also steering them towards something – sports betting – similar to what they’ve been enjoying. I suppose it’s like the Amazon model in that respect. You liked this bet, so why not try this slot.'”

However, Long conceded that despite an overall spike for football slots during the period, games such as Knockout Football would experience inevitable peaks and troughs in and around the live action.

He added: “You’d have to ask operators for a more detailed analysis, but we would expect turnover to fluctuate around a big event. It always does. Inevitably if casino players are football fans and there’s a big game on then you would expect peaks and troughs in and around the live action. But over the course of the day I would expect things to level up.”

Finally, when asked if early elimination could dilute a country’s interest in the slot, Long expressed his hope that Knockout Football would “outlive and outgrow” the tournament in Russia, providing enjoyment to players in the long term and not just as a seasonal novelty.

“Football is universally popular and there are so many nations involved in the World Cup that I think we will see interest from across the gaming globe,” he concluded. “We may see a drop-off when a nation is knocked out, but I would like to think that that will be temporary.

Totally Gaming says: Given the unparalleled global reach of the FIFA World Cup, slot providers would be mad to pass up their piece of the pie. Habanero will just hope that interest in this football-themed slot will far exceed the tournament’s conclusion in mid-July.

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