Continuous innovation drives BBIN’s Asian market assault

Continuous innovation drives BBIN’s Asian market assault

Tuesday, February 13, 2018 Posted by Luke Massey
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BBIN has supported over 500 clients across the last 20 years

BBIN marked its second appearance at ICE London in 2018 by promoting the competitive advantages of its brand and a “core spirit of continuous innovation”.

The gaming supplier showcased its understanding of key differences in casino play, the provision of unique currencies and spread of languages, and “the most competitive service support in the market” to underline its new concept – ‘Step up into Asia’.

Across the three-day show, BBIN used a vermillion staircase brushed with golden ink to demonstrate the brand’s service diversification and resource integration capabilities in the international market.

A spokesperson for BBIN told TotallyGaming.com: “In 2017, BBIN participated for the first time in the UK's ICE exhibition. As the leader in Asia, we projected the image of being the portal of Asia, successfully generating hype and attracting attention.

“This time around, using the concept of ‘Step Up into Asia’, we continued to show the advantages of our brand competitiveness and core spirit of continuous innovation, and displayed a level of grandeur as the leading gaming supplier of Asia.”

With 20 years of experience in the Asian market, BBIN has provided over 500 clients with two partnership programs - White Label Solution and Game API. Its services are provided throughout East Asia, Southeast Asia, China, Japan, Korea, Vietnam, Thailand, Indonesia, and Malaysia.

BBIN continued: “We understand that product differentiation and localization are key elements to expand in the Asian market. In addition to introducing local cultures and festivities into game development, BBIN now successfully provides the market with 13 types of live casino, 30 games of BB Luck, over 100 kinds of casino games, and more than 40000 sports betting products monthly.

“We have also been actively collaborating with international brands – the BBIN platform now includes content from the likes of Microgaming, Asia Gaming, Allbet, HABANERO, ORIENTAL GAME, Genesis, and Playtech; its product volume is the highest in Asia.”

With Asia-leading R&D technology, BBIN can also influence the industry by updating its products with HTML5 tech more efficiently than other brands, while offering management system innovation, diversified regional financial support and 24-hour online customer service.

Totally Gaming says: BBIN used the international audience at ICE London to express its core value of "building on the Asian market and achieving success together”. It will continue to cooperate with other countries to realise its mission to become the leading portal in Asia.

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