Caesars forms Advisory Committee to boost Japanese licence bid

Caesars forms Advisory Committee to boost Japanese licence bid

Monday, January 22, 2018 Posted by Luke Massey
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The company is pursuing a Japanese ‘Integrated Resorts’ licence

Caesars Entertainment has made a statement of intent in its pursuit of a Japanese ‘Integrated Resorts’ licence by forming a ‘Strategic Advisory Committee’.

Seeking an advantage, Caesars has called on the trade and international relations expertise of former US Senate Majority Leader Tom Daschle, former US Trade Representative Charlene Barshefsky, and Armitage International’s multi-national commerce strategy expert Kara Bue.

A statement from Caesars read: “Caesars has a proud legacy of delivering remarkable entertainment experiences while focusing on responsible gaming and economic development. We are glad that Senator Daschle, Ambassador Barshefsky and Kara Bue are helping us bring this experience to Japan should we be fortunate enough to earn a licence.” 

Global gambling stakeholders eagerly wait for the Shinzo Abe administration to deliver its approved Integrated Resorts Bill in 2018, with regards to Japan opening up its casino market.

The Abe Administration has confirmed that it will limit casino wagering to ‘selected large-scale complexes’, which must cater for leisure activities, hotels and retail enterprises.

At present, it remains unknown how many complexes the Japanese government will allow to develop, and what the rules and provisions will be for the casino tender process. 

Caesars has been monitoring Japanese movements closely, as the company seeks to rapidly expand its international presence.

Praised for rescuing Caesars Entertainment from its two-year bankruptcy proceedings, Group CEO and President Mark Frissora has now stated to investors that the company can no longer rely solely on its US home market assets.

Following the conclusion of Caesars bankruptcy restructure, Frissora has challenged Caesars executives to expand the firm’s operations and legacy brand into new markets.

Totally Gaming says: The pursuit of an ‘Integrated Resorts’ licence in Japan will be a high stakes game. US Casino kingpin Sheldon Adelson, owner of the Las Vegas Sands Corporation, views Japan as gambling’s ‘next Holy Grail’. The tenth richest man in the US is prepared to spend up to $10 billion on a Japanese enterprise, while Melco Resorts & Entertainment has said that it will move its entire Asian operations to Japan, should it win a licence.

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