Betsson enriches its live casino product with Authentic agreement

Betsson enriches its live casino product with Authentic agreement

Monday, March 12, 2018 Posted by Joseph Streeter
No alternative text provided
The operator is one of the first to benefit from the premium tables

Betsson is aiming to enrich its overall portfolio with the addition of live casino supplier Authentic Gaming's Live from Foxwoods premium table on all of its brands after the pair agreed a global deal. 

The deal means players on sites such as betsson.com, betsafe.com, oranjecasino.com and casino.dk will gain access to live roulette games streamed from the floors of luxurious casinos from around the world via the Authentic Roulette platform.

The operator is one of the first to sign up to Authentic Gaming’s premium table collection, which gives players access to live tables from the largest resort casino in North America, Foxwoods Resort Casino.

The partnership between Authentic Gaming and Foxwoods is the first of its kind in the iGaming industry, allowing players in regulated European markets to play online at real tables located on the floor of a ‘Vegas style’ US casino.

Jonas Delin, CEO of Authentic Gaming, told TotallyGaming.com: “This deal testament to the fact that players are seeking out Authentic Gaming content for their live casino kicks. Maintaining the strong momentum we have built in signing deals with tier one operators proves we are able to spot industry trends and channel them into product launches.

“We specialise in Authentic Roulette streamed from real casinos, and today we are the biggest supplier of our kind when it comes to this type of live format. Operators want to diversify their live dealer offering, and our products are proving to be a very effective way of doing this given our growing portfolio of luxury casino resorts all over the world and exclusive game offerings such as casino floor studio games as well as side bet roulette games.”

Looking ahead, he added: “The year kicked off in style with us signing two of the industry’s biggest names; Playtech and Betsson. We are looking forward to seeing our very first USA land-based casino partner, Foxwoods, live with Authentic Roulette. This is a ground-breaking partnership, and positions us as a true live casino pioneer in terms of reaching new heights in the live vertical.

“We are also due to launch Authentic Roulette live from the Royal Casino in Aarhus, Denmark in the coming weeks, which is another industry first. This comes off the back of a very successful ICE for Authentic Gaming. We also continue to grow our team, and have three new marketing tools in the pipeline to be launched later this year.”

Totally Gaming says: A live casino offers a connection that is out of reach for virtuals, bringing an added element of realism to the product. Additionally, the fact that the agreement allows players from Europe to play on premium Vegas tables, is added evidence as to why this partnership can be prosperous.

Latest
No alternative text provided

Caesars brings in Monica Digilio as new HR chief

No alternative text provided

Scientific Games powers Hard Rock Atlantic City’s gaming offering

No alternative text provided

MGM Resorts seals $275m deal for Ohio’s Hard Rock Rocksino

No alternative text provided

NetEnt applies for Pennsylvania gaming licence

Gaming Products & Services Directory

The essential directory for the gaming industry