Betsoft increases Asian presence with HDFBET deal

Betsoft increases Asian presence with HDFBET deal

Monday, October 30, 2017 Posted by Michael Lawson
The China-based company will acquire Betsoft's extensive igaming catalogue

Industry leader Betsoft Gaming has announced a partnership with HDFBET, an Asian-facing operator that focuses on the Chinese, Singaporean and Malaysian markets.

Under the terms of the partnership, HDFBET will be taking on Betsoft’s full suite of iGaming entertainment, including the highly-regarded Slots3 collection of 3D video slots, and a number of classic table games.

Joya Zhang, Betsoft’s Business Account and Sales Manager, said: “We are pleased to sign this partnership with HDFBET.

“HDFBET is committed to great performance and quality customer service, and these are key to building a reputation for this up-and-coming operator.

“The Asian-facing markets are experiencing explosive expansion, and we are confident that HDFBET will rise quickly among their peers and become a popular face and excellent source of iGaming enjoyment.”

HDFBET’s Vincent Yao was equally enthusiastic about the deal, saying: “It is a tremendous opportunity for us to be partnering with Betsoft at this critical time in our company’s growth.

“Betsoft’s complete series of invaluable solutions will guide us to a path of certain success.

“From the complex back-office software that offers reports on important business metrics, including Key Performance Indicators for each game, to the superior quality of the games, we are provided with all that we need to create a powerful and unique iGaming experience for our players.”

Founded back in 2006, Betsoft has grown to become one of the most recognisable providers of complete system online gaming software, with a library of over 190 games.

Betsoft Marketing Director Annamaria Anastasi told “Betsoft have three exciting new games coming out over the next quarter. First up, Jumbo Joker is a fresh take on the traditional, much-beloved fruit machine.

“Stampede is next on the release docket, featuring the wild beauty of the African savannah and an extra large reel spread that pays all ways.

“Finally, Legends Of The Nile takes us back to Ancient Egypt, with mysterious powers of Gods and great hidden treasures found in cluster wins and quick, thrilling gameplay.

“We are very eager to bring these titles to the market and expect them all to do very well across many important demographics.”

Totally Gaming says: Betsoft Gaming has dedicated considerable time and effort into building up its presence in Asia, so this deal with HDFBET, one of the continent’s top online gambling companies, is undoubtedly a cause for celebration. It’s also fair to say HDFBET will be similarly excited about striking up a partnership with one of the world’s premier producers of high-grade igaming products. A mutually beneficial agreement that will strengthen the global presence of both parties.


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