Bet365 makes stateside inroads with Hard Rock Atlantic City deal

Bet365 makes stateside inroads with Hard Rock Atlantic City deal

Friday, July 6, 2018 Posted by Michael Lawson
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The deal emerged on the NJ Division of Gaming Enforcement website.

Bet365 has wasted no time in expanding into the US market, with details of a deal with the newly-opened Hard Rock Atlantic City emerging earlier this week.

Correspondence posted on the New Jersey Division of Gaming Enforcement (DGE) website noted a partnership between Hard Rock AC and bet365 Group to offer sports betting in the state of New Jersey.

Neither party has confirmed the deal publicly, but the correspondence notes that both parties signed a letter of intent last month. The correspondence was signed by DGE Director David Rebuck on 25 June.

When the two finalise a partnership they’ll join a growing list of major Atlantic City casinos that maintain deals with leading gaming providers.

William Hill is partnered with Ocean Resort Casino and Resorts Casino Hotel has deals with daily fantasy provider DraftKings, as well as sports betting technology provider SBTech.

The all-encompassing $375 million renovation of the former Trump Taj Mahal building, subsequently rising to $500 million, opened its doors last Thursday, with two nights of entertainment – for which a first-year budget of $30 million has been set aside.

Hard Rock Chairman Jim Allen previously noted: “The brand itself is about entertainment.

“Within these amenities we certainly offer hotel, dining, and other experiences. But there is one universal language and that’s music. We are the only brand that works to bring people together through music.”

Allen later added: “We could have re-carpeted and put some memorabilia up and that would have been fine.

“But we made a commitment to making sure Atlantic City grows, so it was important to make sure guests got to come see something completely new and re-done.”

Totally Gaming says: This is a real coup for bet365 - a sportsbook deal with a prestigious casino brand on the site of the former Trump Taj Mahal. Keep your ears to the ground for further details of the deal in the coming days.

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