21.com partners with Income Access for affiliate launch

21.com partners with Income Access for affiliate launch

Friday, August 31, 2018 Posted by Joseph Streeter
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21.com, the new online casino brand has launched an affiliate programme with Income Access, The programme will be powered by the Income Access affiliate platform and will support player acquisition.

The new affiliate programme for the recently-launched brand, which aims to streamline the online casino experience will be powered by the affiliate platform of Income Access.To celebrate the launch of its brand, 21.com is offering registering players a variety of promotional offers.

Launched in June 2018 and licensed by the Malta Gaming Authority, 21.com provides players with a wide range of online casino games. Dubbed ‘casino on the go’, the brand features video slots powered by Quickspin, Microgaming, Pragmatic Play, Play’n GO and other leading software providers. 21.com also boasts an array of video poker games as well as baccarat, blackjack and roulette among its suite of table games.

Affiliates promoting the 21.com brand will receive the standard 40% revenue share on referred depositing players per month. They will also benefit from round-the-clock support from the brand’s team of affiliate managers, along with the Income Access platform’s in-depth data and statistics to help measure, analyse and improve results.

Robin Ivarsson, CEO at 21.com, commented on the new launch: “Partnering with Income Access was an easy choice. Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive. With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”

Tara Wilson, General Manager at Income Access, added: “21.com’s launch of an Income Access-powered affiliate programme soon after the brand’s launch indicates both the importance of affiliate marketing to their overall acquisition strategy and the strength of our technology offering. We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”

When asked about the importance of affiliates, the 21.com emphasised to TotallyGaming.com: “The role of affiliates is one we view as being crucial to our long-term strategy for sustained  growth in terms of player acquisition and retention. This is due in large part to affiliate marketing’s growth as an increasing sophisticated channel, which parallels how we view the 21.combrand and its own future.”

Totally Gaming says: The launch of this affiliate network can help the expansion and growth of of 21.com, as t looks to expand its network amongst the top online casino operators.

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